Market Viability

Marketing

Marketing Plan

• A large amount of marketing budget will be placed in conferences for Education workers as well as Engineer and developers

• ISTE Gold Sponsor - $65, 000

• EdTech World Forum (London) - £4850

• EdTech Exchange

• ServiceNow Conference

• To attract teachers a social media campaign will be utilized on Meta's platforms

Target Market

• We will focus on bringing in education institutions, starting with private schools as there is more localized decision making

  • National Association of Independent Schools (US)

  • Canadian Accredited Independent Schools (CA)

• Public Institutions would follow

• Tech conglomerates (ex. Google, Meta, TextHelp, LeapFrog, etc)

• Young Engineers/Developers (ex. Upwork)