WEARITWISE ADVOCACY CAMPAIGN 

WearItWise Advocacy Challenge is CLEIIN’s advocacy initiative for World Cleanup Day 2025, designed to spark awareness and action around the growing crisis of textile and fashion waste. Aligned with this year’s theme “Strive for Five”, the campaign spotlights the hidden environmental and social costs of our clothing choices. From excessive water and energy use to carbon emissions, overflowing landfills, microplastic pollution, and health risks in vulnerable communities.

Through a 7-day series of interactive posts, challenges, and storytelling, WearItWise empowers individuals to rethink their relationship with fashion. Each day blends learning and action, encouraging participants to share photos, reflections, and creative efforts for change.