Japan Maternity Leggings Market was valued at USD 0.3 Billion in 2022 and is projected to reach USD 0.5 Billion by 2030, growing at a CAGR of 6.8% from 2024 to 2030.
The Japanese maternity leggings market is experiencing significant growth, driven by a blend of cultural values, fashion innovation, and a focus on comfort for expectant mothers. As of 2024, the maternity wear market in Japan generated a revenue of USD 651.2 million and is projected to reach USD 751.6 million by 2030, reflecting a compound annual growth rate (CAGR) of 2.4% from 2025 to 2030. citeturn0search0
Key factors contributing to this growth include:
Fashion Innovation: Japanese brands are renowned for their stylish and functional maternity wear, blending traditional aesthetics with modern designs to cater to the diverse preferences of expectant mothers. citeturn0search1
Comfort and Quality: There's a growing demand for maternity leggings made from breathable and stretchable fabrics like cotton, ensuring comfort throughout pregnancy. citeturn0search2
Urbanization and Changing Demographics: Increasing urbanization and a focus on maternal well-being have led to a higher adoption rate of maternity apparel among urban women, contributing to market expansion. citeturn0search4
Leading maternity leggings brands in Japan include TendreMommy, Munny, Amazon Essentials, and MIKA & MAYA. These brands offer products that combine comfort, style, and functionality, catering to the evolving needs of expectant mothers. citeturn0search2
Despite a declining birth rate, the cultural emphasis on family and childcare in Japan ensures a sustained demand for maternity wear. Expectant mothers have access to a variety of shopping options, including physical stores, specialty boutiques, and online platforms, making maternity leggings a staple in many wardrobes. citeturn0search1
In summary, the Japanese maternity leggings market is a dynamic sector influenced by cultural values, fashion trends, and a focus on comfort. With ongoing innovations and a deep understanding of consumer needs, brands continue to shape the market, ensuring expectant mothers have access to products that support them throughout their pregnancy journey.
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Asos
BLANQI
Firstcry
GAP
H&M
Isabella Oliver
Marks & Spencer
Pinkblush Maternity
Seraphine
Zivame
Maternity Leggings
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Japan Maternity Leggings Market
Full-length Leggings
Capri Leggings
Shorts-style Leggings
postpartum recovery leggings
Activewear Leggings
Cotton Blend
Polyester Blend
Spandex/Elastane
Organic Fabrics
Moisture-wicking Materials
Small
Medium
Large
Plus Size
Petite Sizes
First-time Mothers
Expecting Mothers
Postpartum Women
Maternity Fitness Enthusiasts
Working Professionals
Budget-friendly Options
Mid-range Products
Premium Luxury Brands
Discounted Collections
Subscription-based Models
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
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1. Introduction of the Japan Maternity Leggings Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Japan Maternity Leggings Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Japan Maternity Leggings Market, By Type
6. Japan Maternity Leggings Market, By Application
7. Japan Maternity Leggings Market, By Geography
Asia-Pacific
China
Japan
Korea
India
Australia
Indonesia
Thailand
Philippines
Malaysia and Vietnam
8. Japan Maternity Leggings Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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