焚香品茗茶食包裝
Incense burning and tea drinking snake package
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此作品獲得2024時報廣告金犢獎第三名，以主辦方「武夷山水品牌茶食文創」為題。
The work won third place in Times Young Creative Awards,
using "Wuyi Landscape Brand Tea Snack Creative Culture Design" as the theme.
以20-45歲職業女性為主導的茶食產品，從小包裝下手減少負擔，並使傳統慢步調的茶文化與現代生活結合，融入古代飲茶賞花、焚香的特色，讓奔波於職場的客群也能享受傳統文化遺韻的儀式感。
Aimed at professional women aged 20-45, this tea snack product focuses on small packaging to reduce burden, while blending the traditional, leisurely tea culture with modern lifestyles.
It incorporates the ancient tea drinking, flower appreciation, and incense burning, allowing busy professionals to experience the ritualistic charm of traditional culture.
Three usages
Package Size
針對成年女性，輕量型小包裝好攜帶也減輕熱量負擔，配茶食用亦剛好有增添味蕾之效，故各包裝以5 x 25規格為主，以五份為例，紙袋則僅需20 x 30 即可。
The product is designed for adult women, featuring lightweight, small packaging that is easy to carry and reduces caloric intake. The snacks are intended to be enjoyed with tea, enhancing the flavor experience. Each package follows a 5 x 25 specification, representing five servings, while the paper bag only needs to be 20 x 30 in size.
Illustration
How to combine
透過將圖面四分，並讓每個圖案都收尾在四條設定線上，則無論正反及零食種類，圖案之間都能相連在一起。
交錯結合的設計也呼應山巒綿延、茶香交融、文化綿長三項產品意象。
By dividing the visual into four sections and ensuring that each pattern aligns with the four designated lines, the designs can connect regardless front or back of the snack packages.
This design also echoes the imagery of three images of the product: the mountains' continuous flow, the blending of tea fragrances, and the enduring essence of culture.
Every Package can be connected
以藍色的百年蔗酸棗果為例，購買任兩款皆可互相連接搭配，提供消費者購買彈性與行銷上也可拆分零售或整合包裝售賣。
Taking the blue hundred-year sour jujube fruit snack as an example, purchasing any two kinds of snack can be connected. This provides consumers with purchasing flexibility and offers marketing opportunities for either selling them as separate retail items or as integrated packaging.
Color plan
選定相似明度的低飽和顏色，讓各包裝拼接更和諧，也有助於未來增加口味後，延伸系列包裝，如：丹桂金桔酸棗糕、武夷山水白蓮......等。色彩選擇亦參考食品名、品牌方給予的各項關鍵詞，盡量營造視覺連結。
By selecting low-saturation colors with similar brightness, the packaging can be more harmonious when pieced together.
This also give the potential for extending the series with new flavors in the future, such as: osmanthus kumquat sour jujube cake, Wuyi Mountain water white lotus, and so on.
The color choices also reference the names of the foods and various keywords provided by the brand, aiming to create a strong visual connection.
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