__________, did you enjoy my presentation?
Great! There's actually one more way that you can really help me out. As you know, I get paid $18 every time I show Cutco. But, I can only show it to people that I’ve been personally recommended to.
So, while I'm wrapping up, what I'll need you to do is jot down like 100 people—just kidding, only 10-15 people—that would be nice enough to take a look. Now, I'm not necessarily looking for people that you think would buy Cutco, just nice people like you who are willing to give me the time of day.
The way I will contact your friends is through a "heads-up" text. Essentially, I'll forward you a message that you can then pass along to your friends. After you've written down your referrals, we'll actually send it out together. It will only take a few minutes!
If anyone responds saying that they don’t want to see the "knife kid," no worries! Just let me know and I'll delete their number. I’ve found that people are very appreciative when they are given a "heads-up" before I call, so this is really important to me!
By the way, for every 5 referrals, you become one of my sponsors. And, once I reach 50 sponsors, my manager will give me $100 of Cutco that I can raffle off. It's a way to give back to those who helped me most.
The way I collect referrals is through my Recommendation Book. Show book. And, the easiest way for you to give me referrals virtually is to scroll through your contact list and read me their name and cell phone number. So, who’s the first person?
Make sure to send these texts individually—no group chats!
Hey! I hope you don't mind, but I put your name down for my CUTCO girl/guy ____ (your name) to call. He/she graduated from ____ (high school) and just finished their _____ year at ______ (college). He/she is looking to do appointments over the summer. Don't worry, you don't have to buy—he/she gets paid $18 either way. Thought you would be nice enough to help him/her out!
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Although most customers mean well, it is extremely unlikely that they will send you referrals later because they're busy.
That would be awesome! I appreciate you wanting to help me. However, I know you're really busy and I’d hate to call you while you’re with family or at work. And, without referrals, I actually can’t do any more presentations. As a reminder, your referrals don’t have to buy anything—I promise! So, could we just start with 1-2 people right now? It would really help me out.
That's totally fine! Because I get paid just to show Cutco, even a few referrals really helps me. So, let’s just start with a couple now. We can always come up with more later! How about your __________ (use thought joggers).
I don’t blame you! If it were anybody other than me, I would be hesitant, too. But, I promise it's just me! So... (ask again).
Of course! Go ahead and jot down their names and numbers. I will follow up with you tomorrow, and you can let me know who I can call and who I should cross off the list.
Or: Perfect! Could we call a couple of them now and see what they say before I leave?
STEP 1:
Get more recommendations. Ask your customer the following: who do you know who...
Loves to cook?
Already owns CUTCO?
Loves to bake?
Loves to garden?
Owns a second home?
Lives out-of-state, but would love CUTCO?
Loves to entertain?
Is the most successful person you know?
Is the MOST INFLUENTIAL PERSON you know?
Could get everything in the blue book if they wanted to?
*My passion is _________________. Who do you know that is involved with ____________ (your passion), as well?
*I would love to do CUTCO demos in _____________ (neighborhood), who do you know that lives in that area?
*I go to college at ___________ (school), who do you know who went there, as well?
STEP 2:
Learn about your recommendations.
Who of these people is home during the day? Put a “D” next to their name
How do you know __________ (the referral). Are they a friend, neighbor, or relative?
What town do they live in?
What is their spouse’s name?
Should I see them with or without their spouse?
If you were in my shoes, who would you see first, second, and third?
Can you think of just ONE more person please?
Thank you so much for supporting me!