Chamara Perera: An Eye-Opening Trend in Higher Education

Chamara Perera: Higher Education's Commodification Trend

Employability is a huge factor for students when considering and looking for a college course or a college to attend. They want value from what they'll be investing time and money into. They'll also want to have a better chance of employment after graduation.

As a result, Chamara Perera says that higher education is changing. In 2023, the education sector has to understand what students are looking for and what they perceive provides value. It's also important to know how educators adapt to help make students more employable, especially today in a much more competitive and fast-moving marketplace.

One eye-opening trend that schools and students need to know is commodification. Education has become a commodity and is now part of higher education. It started before the COVID-19 pandemic, and within the last 10 years, Chamara Perera notes that there has been a significant increase in this trend.

In fact, more students want to be number one in schools everywhere. They're becoming increasingly interested in the program or course they're truly interested in. It is what commodification is all about. If schools have it, they'll apply there. If not, they'll move on and look for schools that do provide programs and courses they're looking for.

It's now about seeing and treating your program as a product. Colleges now need a product that aligns with the demands and needs of students and potential employers looking to recruit graduates. According to Chamara Perera, for students who have their sights set on schools with those programs, their next move should be positioning themselves with a competitive advantage over a peer who may also be looking at the same program.

On a final note, the education sector has to improve at explaining its value proposition. For many years, the higher education sector has not been all that good at conveying value propositions. In fact, the sector tends to convey processes and features when they should be tying and explaining how those features can convert to benefits. Never forget that the market is focused on these benefits.

Chamara Perera is an exemplary leader in Opulence Education Group. He plays a pivotal role in the educational organization. His extensive experience, visionary leadership, and unwavering commitment to academic excellence make him a driving force behind the company's success. Read more of his insights by subscribing to this page.