A short, simple description of your business idea that anyone could understand by the time you ride up three floors in a typical elevator.
You ARE pitching what your business will do for your customers, investors, and/or society.
You want to pitch how your business solves a real problem or addresses a burning need that exists today.
An elevator pitch is NOT a sales pitch
It is NOT a pitch of a great idea, team or product
Grabs attention
If you are not excited about your idea, no one else will be
You have only one minute to deliver your pitch
Do not take too long to get to the problem you are solving – you could lose the listener’s attention.