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Elements of the Pitch!
Elements of the Pitch!
The following points are included in effective elevator pitches
The following points are included in effective elevator pitches
The Hook: pitch opening that grabs the listener's attention
Brief description of product/service
Brief target market description
Brief description of how the business is different from the competition
Brief description of how you will make money
Brief description of the resources you need from investors
Brief description of the returns/payback the investor can expect
Memorable tagline/pitch closing
The HOOK
The HOOK
The hook should grab the attention of the listener and set the stage for the concept.
There are many ways to do this including identifying the problem/need you address.
*We help resolve the housing crisis
If possible, help your listener relate to the problem.
*Questions can be effective: Have you ever had your cell phone fail inside a building?
*Very brief personal stories can also be effective openers
Product / Service Pitch
Product / Service Pitch
Guidelines to keep in mind when developing the product pitch:
KISS – Keep It Simple, Stupid
Limit technical terms/details
Highlight customer benefits, not technical benefits
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