Target Market Description: Relate to a Need

• Identify the problem solved or need addressed in a sentence or two

"We allow any wireless technology to work inside any building that utilizes our wireless networking product"

• If possible, mention a customer who uses your product or that has expressed interest

*The Federal Aviation Administration has determined that we are the only system that can quickly screen people at security check points while also exceeding their security needs

• If you do not have existing customers, quantify the size of the market you will target using numbers from a reputable source

*According to the American Cancer Society, there are 5,000 hospitals in the U.S. that need the updated radiology equipment