Bluk, a scheduling app, is designed to offer users a smooth and efficient solution for organizing tasks and goals. It focuses on being user-friendly, fostering collaboration, and ensuring accessibility, making it an ideal choice for individuals in search of an easy-to-use scheduling application.

The existing scheduling apps lack comprehensive collaboration features and struggle to provide a user-friendly interface, hindering effective teamwork and task organization for professionals, requiring a scheduling solution that seamlessly integrates collaboration features, enhances productivity, and offers user-centric design.

The Goals

The primary goal is to create a reliable and intuitive scheduling app that addresses frustrations such as complex interfaces, ineffective collaboration features, and limited customization options commonly faced by users with existing scheduling apps.

Project Duration

May 2023- July 2023

Role

I conducted user interviews to find out the users needs and I found out users struggle to work together, organize tasks, and want to customize things more. Also users were confused with the too many screens. They want an app that is easier to use. 

The Primary Research Questions

1. What frustrations have you faced with existing scheduling apps in terms of complexity?

2. How do you currently collaborate with others on shared tasks or goals using scheduling apps?

3. What specific features or functionalities do you believe are missing from your current scheduling app?

4. Can you describe your ideal scheduling app in terms of user interface and collaboration tools?

5. How do you manage and prioritize tasks on a daily basis?

The Research Highlights

I discovered a couple of user experience pain points during the user research and these pain points will fuel the design, paving the way for a more intuitive and user-friendly scheduling solution app.

I created two detailed personas that show exactly who our users are, using a lot of info I found in my research. These personas have all the important traits, needs, and likes that I learned about during my research. It will help me really get who our users are, so when I'm making design choices, I know what they'll like and find easy to use.

In the competitive analysis, two direct competitors, TimeMaster Pro and Schedule Plus, were scrutinized, both renowned for their emphasis on collaborative scheduling for teams. Their features and user experience were thoroughly examined to extract valuable insights.

Additionally, indirect competitors like Evernote and Microsoft To-Do were assessed due to their broader productivity features.

I studied both direct and indirect competitors, to have  a comprehensive understanding of the market dynamics and potential differentiators guiding the strategic positioning of the new scheduling app.

I brainstormed and outline creative solutions to address identified user pain points and enhance the scheduling experience.

Mid Fidelity Design

I created the mid-fidelity design for the scheduling app by aligning with the user flow, ensuring simplicity for users.

I developed an interactive mid-fidelity prototype for user testing, allowing for early feedback on functionality and design.

Usability Testing

This phase of usability study helped me to refine and enhance the design based on valuable feedback, paving the way for the final version of the scheduling app design. 

Refining the Design

I iterated designs using insights from user testing  to improve user experience.

I iterated based on the feedback that was collected from the Usability study.

I developed a high-fidelity prototype, implementing the feedback refined designs and features.

Impact

The Scheduling App's redesign resulted in a user-friendly interface and robust collaboration features. Users reported increased efficiency in task management and improved collaboration with team members.

Key Learnings