Aidapay serves as a comprehensive financial gateway, enabling users to seamlessly manage electricity, education, and cable subscription bills. Additionally, it offers the convenience of purchasing airtime and data bundles all within a single app. 

The app has been in the market for 3 years and it was already doing well on its own. Although, over the last 3 years there were gathered feedbacks from users that required a redesign.

The Goals

The focus of the Aidapay app redesign is to ensure a user-friendly navigation experience, with a clean and minimalistic dashboard design. 

Project Duration

August 2023- October 2023 

Role

Solo Product designer redesigning the app from concept to delivery. 

User Research

I interviewed 5 potential users to find out the challenges they face when using  the Aidapay app. The interview participants were feeling overwhelmed with so many screens to navigate through, and left feeling confused because the dashboard is too busy. 

The Primary Research Questions

1. What are the main pain points or challenges users currently experience with the existing app? 

2. What specific features or functionalities do you believe are missing from the current app? 

3. How do you envision the redesigned app improving the user experience or addressing the pain points? 

4. What are the most important user flows or tasks that the app should prioritize and optimize? 

5. Can you provide any user feedback or insights gathered from customer support, surveys, or analytics data? 

The Research Highlights

By analyzing my research findings, I created 2 personas who wil represent the target audience. These personas will guide my design decisions. 

I picked two competitors that do similar things like Aidapay. This helped me see what they're doing right and what they're not. It also showed me some features  Aidapay could offer to stand out. We also found out what Aidapay can do better. 

• Comparison: User flows, visual design, services, dashboard, UX content.

• Features lacked: Savings and BVN verification for safe transactions. 

• Unique selling point: Airtime, Data bundle, Withdraw and Aidapay points 

I used the crazy eights ideation process to iterate sketches for the home screen and dashboard. My focus was specifically on the dashboard to allow users easily buy, airtime, data and withdraw money 

Mid Fidelity Design

Incorporating insights from user research, I strategically placed the most frequently used services, including the top three services, directly on the home screen for seamless access. The aim is to maintain a user-friendly and accessible home screen and dashboard without unnecessary complexity. This adjustment addresses a pain point identified during research that was hindering some users' experience.

I created a mid - fidelity prototype fo test the userflow of the Aidapay app with users and to see if they can buy airtime, data, electricity, cable subscription, convert points, deposit and make withdrawals easily. 

Usability Testing

I conducted usability testing using the mid - fidelity prototype. My findings were used to improve the high - fidelity designs for the Aidapay app. 

I iterated based on the feedback that was collected from the Usability study.

The user research processes, findings and feedback led to the final mockup of the Aidapay app redesign.

I created high- fidelity prototype to test the user flow of the Aidapay app with users and to see if they can buy airtime, data, electricity, cable subscriptions, convert points, deposit, and make withdrawals easily. 

These are the colors, fonts , icons and typography used through out the redesign fo the Aidapay app.

Impact

The app redesign introduced a simplified interface and improved user flow, resulting in a more intuitive experience. This enhancement allows users to effortlessly purchase airtime and utilize Aidapay's services with greater convenience.

Key Learnings