You’re moving from a beginning-to-end sequential text to a non-sequential hypertextual one. What chunks or sections will you need to break your paper into so that it’s not just a single long-scrolling page of text?
This is called “information architecture.” The Web Style Guide provides some guidance for thinking through how you’ll architect your site.
Since you’re not creating a “long tail” site that must rely on search as a navigational strategy, consider other options. Will your site be:
Figure 3.9 on the “Information Architecture” guide provides a diagram of these options that charts the complexity of your content and audiences against the linearity of your site’s structure.
You’ll want to map this out. Get out a piece of paper and sketch how your information should be broken up and rearranged into linked chunks.
The Web Style Guide describes canonical forms and page structures that in web design. Consider which of these “rules” you might want to follow and which you might want to break as you present your information.
Some tools you use will make these choices for you; others will give you a great deal of flexibility in creating navigation and wayfinding for your visitor.
What will the graphical sensibility of your webtext be?
How will visitors know where they are? In print texts, readers can use space (how far down they are on a page, how many pages they’ve read, how many remain unread) and textual cues (page numbers, headers, and footers).
See Redish's textbook for ideas.
Think of this as a book adaptation—you don’t have to cram every bit of text in there; you’re remixing and remediating, and will likely be able to cut elements, or change textual elements to visual ones. Think about the role of cohesive and transitional devices like “first, second, third, therefore, as argued earlier, etc.) in a print text, for example. What visual or spatial elements on a web site do that work?