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Who's visiting your site? Who do you want to visit?
Who's visiting your site? Who do you want to visit?
Build a visitor profile.
Who will be interested in this conversation? What conversation do they want to have? Why might they be looking? How will they have found it?
“The professor who’s grading this” is not really the visitor. Remember this will be real, live web content. Who are you going to show it to, and why?
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