This page presents the basic demographic composition of participants.
Participants in this study largely identified within the gender binary. The majority of participants (~51%) in this study were women. Men were a large share of the respondents (~44%), while a small share of Nonbinary respondents (~4%) and respondents with other gender identities (~1%) were also present.
The majority of participants (~57%) in this study identified as heterosexual. Participants who identified as GLBQ (gay, lesbian, bisexual, or queer) made up a fairly large share of the population (~34%), while asexuals (~5%) and respondents with other sexual identities (~3%) were smaller proportions of the respondents.
The majority of participants in this study (~84%) identified as White or Caucasian. While a variety of racial/ethnic groups were accounted for in the survey instrument, readers with marginalized racial and/or ethnic identities accounted for approximately 16% of the data.
Among specific marginalized groups, Black/African Americans (~2%), East Asian/Asian/Pacific Islanders (~3%) and Hispanic/Latinx respondents (~7%) were the largest segments of the population.
When given the option to identify the full breadth of relationships to the comic book industry that participants held, the largest share (~70%) of relationships belonged to readers. That being said, unpublished comics creators (~10%) and comics reviewers (~7%) were fairly common roles among respondents.
When asked to identify their primary relationship to the comic book industry, the majority of respondents (~91%) identified as comic book readers (rather than creators or reviewers). Among the other positions held, approximately 2% of respondents primarily identified as a published comics creator and approximately 2% of respondents primarily identified as some other form of comics industry professional. All other relationships accounted for 1% or less of the data (each).
The majority of respondents (~55%) indicated that they had been reading comics since their childhood. While approximately 29% of respondents had started reading comics within 5 years of the survey, less than 1% of respondents had started reading comics that year. Roughly 15% of respondents indicated reading comics for some other length of time, with 10 years of readership being a fairly common response among these participants.
Participants in this study were also asked what Hogwarts House they most identified with. While not necessarily significant to the context of comics readership, this result functions as a simplified proxy for more in-depth personality tests (e.g. Meyers-Briggs) and provides interesting insight into how respondents view themselves.