MEDIA INFORMATION LITERACY
MEDIA INFORMATION LITERACY
The Evolution of Traditional to New Media
People discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper, and iron. Examples:
Cave paintings (35,000 BC)
Clay tablets in Mesopotamia (2400 BC)
Papyrus in Egypt (2500 BC)
Acta Diurna in Rome (130 BC)
Dibao in China (2nd Century)
Codex in the Mayan region (5th Century)
Printing press using wood blocks (220 AD)
For the first few million years of human evolution, technologies changed slowly. Some three million years ago, our ancestors were making chipped stone flakes and crude choppers. Two million years ago, hand-axes. A million years ago, primitive humans sometimes used fire, but with difficulty. Then, 500,000 years ago, technological change accelerated, as spearpoints, firemaking, axes, beads and bows appeared.
This technological revolution wasn’t the work of one people. Innovations arose in different groups – modern Homo sapiens, primitive sapiens, possibly even Neanderthals – and then spread. Many key inventions were unique: one-offs. Instead of being invented by different people independently, they were discovered once, then shared. That implies a few clever people created many of history’s big inventions.
Cave paintings (35,000 BC)
Cave or rock paintings are paintings painted on cave or rock walls and ceilings, usually dating to prehistoric times. Rock paintings have been made since the Upper Paleolithic, 40,000 years ago. They have been found in Europe, Africa, Australia and Southeast Asia.
Clay tablets in Mesopotamia (2400 BC)
In the Ancient Near East, clay tablets (Akkadian ṭuppu(m)were used as a writing medium, especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age. Cuneiform characters were imprinted on a wet clay tablet with a stylus often made of reed (reed pen).
Papyrus in Egypt (2500 BC)
The ancient Egyptians used the stem of the papyrus plant to make sails, cloth, mats, cords, and, above all, paper. Paper made from papyrus was the chief writing material in ancient Egypt, was adopted by the Greeks, and was used extensively in the Roman Empire.
Acta Diurna in Rome (130 BC)
Acta Diurna were daily Roman official notices, a sort of daily gazette. They were carved on stone or metal and presented in message boards in public places like the Forum of Rome. They were also called simply Acta. The first form of Acta appeared around 131 BC during the Roman Republic.
Dibao in China (2nd Century)
While closest in form and function to gazettes in the Western world, they have also been called “palace reports” or “imperial bulletins”. Different sources place their first publication as early as the Han Dynasty (206 BC–220 AD) or as late as the Tang Dynasty (June 18, 618–June 4, 907).
Codex in the Mayan region (5th Century)
Maya codices (singular codex) are folding books written by the pre-Columbian Maya civilization in Maya hieroglyphic script on Mesoamerican bark cloth.
Printing Press using Wood Blocks (220 AD)
Woodblock printing is a technique for printing text, images or patterns used widely throughout East Asia and originating in China in antiquity as a method of printing on textiles and later paper.
Instructions: Using the following discoveries, what is your
perception on their importance and their role they once played to society
as a tool to disseminate information.
Cave paintings
Clay tablets in Mesopotamia
Papyrus in Egypt
4. Dibao in China
Note: Write in a short yellow paper crosswise
STUDENT ACTIVITY
Instructions: Complete the table below with the summary of Seven Oldest Cave paintings in the world.
NAME OF CAVE DATE DISCOVERED LOCATION DISCOVERED BY
Note: Write in a short yellow paper crosswise
What is the impact of prehistoric art in the society?
Prehistoric art, in particular, is very important because it gives us insight into the development of the human mind and ways. Evidence of artistic thinking in hominids dates back 290,000 years ago; the Palaeolithic age.
People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press). Examples:
Printing press for mass production (19th century)
Newspaper- The London Gazette (1640)
Typewriter (1800)Telephone (1876)
Motion picture photography/projection (1890)
Commercial motion pictures (1913)
Motion picture with sound (1926)
Telegraph
Punch cards
The Industrial Revolution started around 1760 and ended between 1820 and 1840. It originally began in Europe and slowly shifted over to the United States in the early 1800s. The latter half of the 18th century saw massive changes in the production of goods. Manufacturers were turning away from hand production methods towards machines to increase productivity.
he era saw new changes in chemical manufacturing, iron production, textile production, as well as across many other industries. The rapid development of steam power and water power were two of the core driving factors of the industrial revolution. It was a turning point in human history, changing how products were produced and the overall standard of living for a vast majority of the population.
The first industrial revolution in the 18th century should not be confused with a subsequent industrialization period, which occurred later in the 19th and 20th centuries and saw changes in metal (specifically, steel), electric, and automobile production.
The original industrial revolution began in England with the British textiles business and spread across other parts of Europe. Thousands of miles of canals and roads sprung up across Britain to assist the growth of the revolution. Also, steam-powered trains, both freight and passenger, became much more popular and helped transport goods across Europe.
The industrial revolution focused on economies of scale and turning to mass production of products. Economies of scale bring fixed and variable cost advantages to increases in production and technological advances.
The Industrial Revolution was the transition from creating goods by hand to using machines. Its start and end are widely debated by scholars, but the period generally spanned from about 1760 to 1840.
Printing press for mass production (19th century)
A printing press is a device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. Typically used for texts, the invention and spread of the printing press was one of the most influential events in the second millennium.
Newspaper- The London Gazette (1640)
The London Gazette is one of the official journals of record of the British government, and the most important among such official journals in the United Kingdom, in which certain statutory notices are required to be published.
The London Gazette claims to be the oldest surviving English newspaper and the oldest continuously published newspaper in the UK.
Typewriter (1800)Telephone (1876)
The first commercial typewriters were introduced in 1874,[2] but did not become common in offices until after the mid-1880s.[3] The typewriter quickly became an indispensable tool for practically all writing other than personal handwritten correspondence. It was widely used by professional writers, in offices, and for business correspondence in private homes. A typewriter operates by means of keys that strikes a ribbon to transmit ink or carbon impressions onto paper.
Motion picture photography/projection (1890)
Damoizeau built what has been suggested as the first panoramic camera, which is untrue. The Cyclographe (right) took photographs encompassing a full 360º and was one of the better panoramic cameras of the day. It was a collapsible bellows-camera and contained a pointed punch which would strike and thereby identify each new exposure on the roll prior to its passing before a slit at the shutter.
Commercial motion pictures (1913)
Motion pictures, movie-making as an art and an industry, including its production techniques, its creative artists, and the distribution and exhibition of its products (see also motion picture photography;Motion Picture Cameras under camera).
Motion picture with sound (1926)
A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades passed before sound motion pictures were made commercially practical. Reliable synchronization was difficult to achieve with the early sound-on-disc systems, and amplification and recording quality were also inadequate. Innovations in sound-on-film led to the first commercial screening of short motion pictures using the technology, which took place in 1923.
Telegraph
Telegraphy (from Greek: τῆλε têle, “at a distance” and γράφειν gráphein, “to write”) is the long-distance transmission of textual or symbolic (as opposed to verbal or audio) messages without the physical exchange of an object bearing the message. Thus semaphore is a method of telegraphy, whereas pigeon post is not. Telegraphy requires that the method used for encoding the message be known to both sender and receiver.
Punch cards
A punched card or punch card is a piece of stiff paper that can be used to contain digital information represented by the presence or absence of holes in predefined positions. The information might be data for data processing applications or, in earlier examples, used to directly control automated machinery. Punched cards were widely used through much of the 20th century in what became known as the data processing industry, where specialized and increasingly complex unit record machines, organized into semiautomatic data processing systems, used punched cards for data input, output, and storage.
The Industrial Revolution caused an everlasting impact on society and the living standards that we are familiar with today. It would be challenging to find many aspects of life that were not altered by the first industrialization period on the economy, production, and people.
Employment opportunities and wages increased across various sectors. Factories began to be a more appealing job, given the potential increase in income and benefits. It also increased the demand for housing in cities, subsequently improving the overall city layout, planning, and education systems. Due to increased education and the need for more advanced technologies, new inventions skyrocketed. Such a mindset ultimately continued to accelerate the revolution and all of its beneficiaries.
The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient. Examples:
Transistor Radio
Television (1941)
Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
Mainframe computers – i.e. IBM 704 (1960)
Personal computers – i.e. Hewlett-Packard 9100A (1968), Apple 1 (1976)
What was the electronic age?
Electronic age also known as digital age, computer age, or new media age is a period in human history characterized by the shift from traditional industry that the industrial revolution brought through industrialization to an economy based on information computerization (Deegan & Tanner, 2002).Jan 8, 2021
Transistor Radio
The invention of the transistor ushered in the Electronic Age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
Television (1941)
Television The First Electronic Television was Invented in 1927. The world's first electronic television was created by a 21 year old inventor named Philo Taylor Farnsworth. That inventor lived in a house without electricity until he was age 14.
Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
Computer second gen Second generation: 1947 – 1962 - This generation of computers used transistors instead of vacuum tubes which were more reliable. In 1951 the first computer for commercial use was introduced to the public; the Universal Automatic Computer (UNIVAC 1). In 1953 the International Business Machine (IBM) 650 and 700 series computers made their mark in the computer world.
Mainframe computers – i.e. IBM 704 (1960)
Mainframes have one of the longest histories of any kind of computing technology that is still used today.
By most measures, the first mainframe computer was the Harvard Mark I. Developed starting in the 1930s, the machine was not ready for use until 1943. It weighed five tons, filled an entire room and cost about $200,000 to build – which is something like $3,070,500 in 2020 dollars.
Personal computers – i.e. Hewlett-Packard 9100A (1968), Apple 1 (1976)
Development of the Hewlett-Packard 9100A started in 1965 in Palo Alto when a physicist named Malcolm McMillian approached HP with a small calculator he invented. Thomas E. Osborne, another inventor, also approached HP with his own home-built calculator. The best features of the two products were combined and Osborne was hired as a consultant to continue the development work in HP Labs.
The Hewlett Packard 9100A was officially introduced in March 1968. It was the first totally self-contained programmable unit of its kind, which could fit on a desk (see the HP 9100A Brochure).
How electronics changed our lives?
From communication and transport to healthcare and connectivity, technology has enhanced our lives for the better. The best part is that it is ever-evolving by facilitating more advanced features. For instance, we have come far from traditional audio calls to instant messaging and facetime.Dec 21, 2022
The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound, and data are digitalized. We are now living in the information age. Examples:
Web browsers: Mosaic (1993), Internet Explorer (1995)
Blogs: Blogspot (1999), LiveJournal (1999), WordPress (2003)
Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
Microblogs: Twitter (2006), Tumblr (2007)
Video: YouTube (2005)
Augmented Reality / Virtual Reality
Video chat: Skype (2003), Google Hangouts (2013)
Search Engines: Google (1996), Yahoo (1995)
Portable computers- laptops (1980), netbooks (2008), tablets (1993)
Smartphones
Wearable technology
Cloud and Big Data
Web browsers: Mosaic (1993), Internet Explorer (1995)
The very first web browser was the WorldWideWeb of Berners-Lee, but the first popularized web browser was the NCSA Mosaic Internet Web Browser. Previous web browsers were not user friendly; they lacked an intuitive and inviting way to allow people to navigate the then-new World Wide Web.In 1992 two developers at the National Center for Supercomputing Applications (NCSA) at the University of Illinois (Marc Andreessen and Eric Brina) began working on a graphical, user friendly web browser they would later call “Mosaic”.
Blogs: Blogspot (1999), LiveJournal (1999), WordPress (2003)
1994: First blog created by Justin Hall on Links.net
Hall created the first blog at Links.net, which contained “essentially a review of HTML examples he came across from various online links,” according to HubSpot. The term “blog” had not been coined; Hall referred to it as his personal homepage.
1997: The term “weblog” was coined by Jorn Barger
Other people followed in Hall’s example and shared their personal lives online. Jorn Barger coined the term “weblog” to describe these sites; the term reflected the process of “logging the web” as he browsed, according to Webdesigner Depot.
1998: Open Diary was launched
Open Diary introduced a community approach to blogging that allowed members to comment on others’ work.
1999: Peter Morholz shortened “weblog” to “blog”
Morholz later headed up design at Groupon and OpenTable.
1999: Blogger was created by Evan Williams and Meg Hourihan
The blogging platform Blogger launched, opening up opportunities for people to publish online. LiveJournal and Xanga followed in 1999 (Xanga originally began as a social network, but added blogging features in 2000).
Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
Friendster was founded by Canadian computer programmer Jonathan Abrams in 2002, before MySpace (2003), Hi5 (2004), Facebook (2004) and other social networking sites. Friendster.com went live in 2003 and was adopted by 3 million users within the first few months.
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users,[6] and ranked third worldwide among the most visited websites as of July 2022.[7] It was the most downloaded mobile app of the 2010s.[8]
Multiply was a social networking service with an emphasis on allowing users to share media – such as photos, videos and blog entries – with their "real-world" network. The website was launched in March 2004 and was privately held with backing by VantagePoint Venture Partners, Point Judith Capital, Transcosmos, and private investors.[2] Multiply had over 11 million registered users.[3] The company was headquartered in Boca Raton, Florida but moved to Jakarta, Indonesia early in 2012 and recently announced intentions to switch to e-commerce, dropping the social networking aspect entirely. Quantcast estimates Multiply had 2.47 million monthly U.S. unique visitors at their peak on July 30, 2012.[4]
Microblogs: Twitter (2006), Tumblr (2007)
‘Microblogging’ is the general term for the concept of posting very short status updates as popularized by services like Tumblr (http://www.tumblr.com) and Twitter (http://www.twitter.com). Twitter was originally conceived of by its creators as a broadcast medium: a way to share quickly where one is; and what one is doing, thinking or feeling. It is still used that way, but like any human communication channel, it has become conversational.
Video: YouTube (2005)
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users[7] who collectively watch more than one billion hours of videos each day.[8] As of May 2019, videos were being uploaded at a rate of more than 500 hours of content per minute.[9][10]
In October 2006, YouTube was bought by Google for $1.65 billion.[11] Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube
Augmented Reality / Virtual Reality
AR uses a real-world setting while VR is completely virtual. AR users can control their presence in the real world; VR users are controlled by the system. VR requires a headset device, but AR can be accessed with a smartphone. AR enhances both the virtual and real world while VR only enhances a fictional reality.
Augmented reality (AR) augments your surroundings by adding digital elements to a live view, often by using the camera on a smartphone.
Virtual reality (VR) is a completely immersive experience that replaces a real-life environment with a simulated one.
Video chat: Skype (2003), Google Hangouts (2013)
Skype is a telecommunication application that provides the feature of video and voice calling to the user with the help of the internet via computer, laptop, tablet, smart phones etc.
Skype was launched in the year 2003 by Niklas Zennström, from Denmark. However, it gained popularity from 2010. In the covid-19 situation, skype acquired a huge market. In March 2020, Skype was used by 100 million people on a monthly basis and by 40 million people on a daily basis, which was a 70% increase in the number of daily users from the previous month, due to the COVID-19 pandemic.
Google Hangouts
Google Hangouts is a communications platform launched in the year 2013 by Google which helps the users to start and join in different communication channels like instant messaging, voice calls, and video calls.
Search Engines: Google (1996), Yahoo (1995)
Google played a crucial role in shaping the modern internet and still is playing its role. Today, the way we live our lives, and the way we search or look for things is mostly because of Google. It directly or indirectly impacts millions of people and it continues to impact many more lives. Today, most businesses use google to promote themselves, market their products and gain sales. They look for ways to increase Google reviews to gain more customers and earn profits in their businesses. There’s no doubt it’s the ‘Modern Day Oxygen’. The history of Google dates back to the year 1996, when two of the brightest minds at Stanford University in California, Larry Page and Sergey Brin developed a search algorithm first known as ‘BackRub’ with the help of two friends Scott Hassan and Alan Steremberg.
Yahoo was incorporated on March 2, 1995. In 1995, a search engine function, called Yahoo Search, was introduced. This allowed users to search Yahoo Directory.[22][23] Yahoo soon became the first popular online directory and search engine on the World Wide Web.[24]
Portable computers- laptops (1980), netbooks (2008), tablets (1993)
A portable computer is a computer designed to be easily moved[1] from one place to another, as opposed to those designed to remain stationary at a single location such as desktops and workstations. These computers usually include a display and keyboard that are directly connected to the main case, all sharing a single power plug together, much like later desktop computers called all-in-ones (AIO) that integrate the system's internal components into the same case as the display.[2] In modern usage, a portable computer usually refers to a very light and compact personal computer such as a laptop, miniature or pocket-sized computer, while touchscreen-based handheld ("palmtop") devices such as tablet, phablet and smartphone are called mobile devices instead.
Smartphones
A smartphone is a portable computer device that combines mobile telephone functions and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, access to the internet (including web browsing over mobile broadband), and multimedia functionality (including music, video, cameras, and gaming), alongside core phone functions such as voice calls and text messaging.
Wearable technology is any technology that is designed to be used while worn. Common types of wearable technology include smartwatches and smartglasses. Wearable electronic devices are often close to or on the surface of the skin, where they detect, analyze, and transmit information such as vital signs, and/or ambient data and which allow in some cases immediate biofeedback to the wearer.[1][2][3]
Wearable devices such as activity trackers are an example of the Internet of Things, since "things" such as electronics, software, sensors, and connectivity are effectors that enable objects to exchange data (including data quality[4]) through the internet with a manufacturer, operator, and/or other connected devices, without requiring human intervention.
Essentially, “Big Data” refers to the large sets of data collected, while “Cloud Computing” refers to the mechanism that remotely takes this data in and performs any operations specified on that data.
Impacts of the Information Age
Many communication services like texting, email, and social media developed and the world has not been the same since. People learn new languages easier and many books have been translated into different languages, so people around the world can become more educated.