SEO and Website Auditing

• Discovered numerous technical and Search Engine Optimization (SEO) issues on website properties and collaborated with internal teams to resolve.

• Executed content marketing project, IBAN, that increased pageviews and keyword rankings month-over-month since release.

• Investigated Mobile App, presented a keyword recommendation and coordinated the implementation resulting in iTunes ranking for 20 new keywords and Top 5 in 2 categories.

App Store Optimization (ASO)

• Coordinated Apple Search Project that resulted in a strong currency presence for iOS9 Siri Search using Apple Search APIs

• Initiated collaboration with colleagues to analyze Mobile App data and made recommendations which resulted in savings of valuable resource time.

• Proactively identified trends and opportunities to increase revenue with Search Engine Optimization (SEO) improvements focusing on Google Organic and App Store Search.

Process and Reporting

• Created workflow process for Digital Marketing initiatives to present, track and complete tasks efficiently. 

Reported monthly on key metrics, analyzed and investigated results with colleagues.

• Developed dashboards via Google Analytics and utilized a variety of analysis tools to provide insightful data for measuring success.

• Experience with Google Analytics, Google Search Console, Excel, SEMRush, Screaming Frog, Webtrends, and Tableau.