Raven
Content Marketing Specialist
May 2021 - January 2023
Monthly Blogs (Wordpress, Canva)
Website Case Studies
LinkedIn, Twitter
OEE Improvement Starter Kit (key terms cheat sheet & software request letter template)
Hubspot
OEE Improvement Starter Kit
Key terms cheat sheet
Key terms cheat sheet based on larger glossary of terms widely used in manufacturing automation.
Blogs
Gamification in Manufacturing
This topic was identified for an SEO piece - gamification in manufacturing
Research and conceptualize blog with subject matter expert
Source statistics
Collaborate with graphic designer on graphics and Demand Gen Manager on CTAs
Research SEO and people also ask
Repurpose for LinkedIn posts - ongoing
4 Ways to Improve OEE With Automation on the Shop Floor
This topic was identified for an SEO piece - improve OEE
Research and conceptualize blog with subject matter expert
Source statistics
Collaborate with graphic designer on infograph and images
Establish CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
Ask the Experts Series: Unleashing Your Frontline’s Strengths Through Empowerment and Engagement
A thought leadership piece, it was repurposed as a blog from the Ask the Experts Series of Webinars
Source statistics
Collaborate with graphic designer on infographs and image
Establish CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
Ask The Experts Series: A Frontline-First Approach to Continuous Improvement
A thought leadership piece, it was repurposed as a blog from the Ask the Experts Series of Webinars
Source statistics
Collaborate with graphic designer on infographs and image
Establish CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
Ask The Experts Series: A Frontline-First Approach to Continuous Improvement
A thought leadership piece, it was repurposed as a blog from the Ask the Experts Series of Webinars
Source statistics
Collaborate with graphic designer on infographs and image
Establish CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
Ask The Experts: OEE Optimization and Automated Contextualization
A thought leadership piece, it was repurposed as a blog from the Ask the Experts Series of Webinars
Source statistics
Collaborate with graphic designer on infographs and image
Establish CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
Ask The Experts Series: How to Drive Proactive Shop Floor and OEE Improvement
A thought leadership piece, it was repurposed as a blog from the Ask the Experts Series of Webinars
Source statistics
Collaborate with graphic designer on infographs and image
Establish CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
Our End of Year Roundup: The Top 9 Smart Manufacturing Content of 2022
Collaborate with graphic designer on infograph and images
Establish top Content pieces and CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
How Digital Transformation in Manufacturing Improves Production Performance
Part of our evergreen content with a focus on 'digital transformation'
Collaborate with graphic designer on infograph and images
Establish CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
Industry 4.0 Technologies: Redefining Manufacturing Operations
Part of our evergreen content with a focus on 'industry 4.0'
Collaborate with graphic designer on infograph and images
Establish CTAs with Demand Gen Manager
Repurpose for LinkedIn posts
Reduce Downtime in Your Manufacturing Plant: The 7 Ways to Get It Under Control
Part of our evergreen content with a focus on 'reduce downtime'
Collaborate with graphic designer on images
Establish CTAs with Demand Gen Manager
Source statistics
Repurpose for LinkedIn posts
How to Achieve Operational Excellence In Manufacturing
Part of our evergreen content with a focus on 'operational excellence'
Collaborate with graphic designer on images and infographs
Establish CTAs with Demand Gen Manager
Source statistics
Repurpose for LinkedIn posts
Top 3 Manufacturing Dashboards on Your Shop Floor
Part of our product-based content
Research SEO, People also Ask, Participatory Design and other sources
Collaborate with graphic designer on images and infographs
Establish CTAs with Demand Gen Manager
Source statistics
Repurpose for LinkedIn posts
Case Studies
How Stanley Black & Decker Warrington Identified Root Causes of Unplanned Downtime
Collaborated cross-functionally with Demand Gen Manager, Customer Value Lead and Graphic Designer
Forging Success: Portland Forge Increases Batch Production Time by Tagging 99.8% of Downtime
Collaborated cross-functionally with Demand Gen Manager, Customer Value Lead and Graphic Designer
How Yamamotoyama Uncovered a Huge Hidden Loss with Digitized Downtime Labelling and Reporting
Collaborated cross-functionally with Demand Gen Manager, Customer Value Lead and Graphic Designer
Bottling and Packaging Manufacturer Reduces Downtime by 90% with Real-Time Visibility into Production Losses
Collaborated cross-functionally with Demand Gen Manager, Customer Value Lead and Graphic Designer
How DuraVent Reduced Downtime by 40% by Transitioning From Manual to Digital Processes
Collaborated cross-functionally with Demand Gen Manager, Customer Value Lead and Graphic Designer
How Renaissance Reached Record-Setting Performance by Accounting for 100% of Production Time
Collaborated cross-functionally with Demand Gen Manager, Customer Value Lead and Graphic Designer
How Lester Buildings Accelerated Continuous Improvement by Accounting for 100% of Production Time and Losses
Collaborated cross-functionally with Demand Gen Manager, Customer Value Lead and Graphic Designer
Raven ROI: Success with Nobel Biocare
Collaborated cross-functionally with Demand Gen Manager, Customer Value Lead and Graphic Designer
Social Media
LinkedIn & Twitter
Planned and scheduled LinkedIn and X posts on Hubspot
Researched and monitored hashtags
Worked with Demand Gen Manager to plan CTAs and event promotions
Collaborated with Graphic Designer on images