Fuse Data
Fuse Data
Embedded Files
Content Marketing Specialist
Content Marketing Specialist
July 2023 - Present
Monthly Blogs (Wix, Adobe Creative Suite)
Weekly Newsletter (LinkedIn)
Analytics Dashboard (Google Looker Studio)
Website Content (Wix)
E-book (Adobe Creative Suite)
LinkedIn
Fireside Chat (Wix, YouTube)
Thought Leadership/Content/Video Strategy
E-Book
E-Book
Data Done Right
Data Done Right
Repurposed original use cases to build lower funnel E-book content with 15 use cases from 5 business units
Researched and conceptualized E-book with CEO
Created a content framework based on infograph from blog, Modernizing Data Insights for REITs
Ideal for CxOs in REITs and Commercial Real Estate as a primer for data strategy
Collaborated with Graphic Designer
Look at the E-book landing page
Blogs
Blogs
Your First Data Platform
Your First Data Platform
Research and conceptualize blog with subject matter expert
Source statistics
Collaborate with graphic designer on infographs
Research SEO and people also ask
Repurpose for LinkedIn posts - ongoing
Modernizing Data Analytics Insights for REITs
Modernizing Data Analytics Insights for REITs
Research and conceptualize blog with subject matter expert
Source statistics
Collaborate with graphic designer on infographs
Repurpose for LinkedIn posts - ongoing
Infograph used as framework for E-Book, Data Done Right
Favourable SERP ranking for 'data modernization reit' and other keywords
The Spreadsheet Scramble
The Spreadsheet Scramble
Research and conceptualize blog with subject matter expert
Source statistics
Collaborate with graphic designer on infograph and icons
Repurpose for LinkedIn posts - ongoing
Data Assets from REITs: Finding the Signal in the Noise
Data Assets from REITs: Finding the Signal in the Noise
Research and conceptualize blog with subject matter expert
Source statistics
Collaborate with graphic designer on infograph and icons
Ghost writing piece
Data Assets from REITs: Finding the Signal in the Noise
Data Assets from REITs: Finding the Signal in the Noise
Summariised event talking points from the Realcomm CIO Forum, Toronto 2023
Added Fuse Data commentary
Attributed new client signing to presentation at event
Working with Data Leaders to Improve Decision Making
Working with Data Leaders to Improve Decision Making
Repurposed blog from LinkedIn Live Fireside Chat
Used GenAI tool, Tactiq to transcribe and clean content
Created audio file takeaway
Facing Data Challenges: How to make trusted decisions and get better results
Facing Data Challenges: How to make trusted decisions and get better results
Repurposed blog from LinkedIn Live Fireside Chat
Used GenAI tool, Tactiq to transcribe and clean content
Facing Considering AI for Data-Driven Decision Making?
Facing Considering AI for Data-Driven Decision Making?
Repurposed blog from LinkedIn Live Fireside Chat
Used GenAI tool, Tactiq to transcribe and clean content
Outlook on 2024 - CIOs Doing More with Less
Outlook on 2024 - CIOs Doing More with Less
Research and conceptualize blog with subject matter expert
Repurposed for LinkedIn - ongoing
Ghost writing piece
Maintain a Strategic Mindset with Your Why
Maintain a Strategic Mindset with Your Why
Research and conceptualize blog with subject matter expert
Repurposed for LinkedIn - ongoing
Blog designed to pull in from existing content pieces
Weekly Newsletter
Weekly Newsletter
LinkedIn Newsletter
LinkedIn Newsletter
Website Content
Website Content
Foundations of Data Strategy
Foundations of Data Strategy
Collaborated with subject matter expert to build up content
Created audio files and snippets
Repurpose on LinkedIn - ongoing
Learn the 5-Steps to Building a Leader's Mindset on the Website
Fireside Chats
Fireside Chats
Hosted full video on YouTube channel and created shorts
Created blogs, audio files and snippets
Repurpose on LinkedIn - ongoing
Take a look a the Fireside Chat resource page on the Website
Quick Tips for Data Analytics Strategy
Quick Tips for Data Analytics Strategy
Repurposed YouTube shorts on website Quick Tips page
Repurpose on LinkedIn - ongoing
Take a look a the Quick Tips resource page on the Website
LinkedIn
LinkedIn
Repurpose YouTube shorts, video snippets and blog post
Enable sharing and thought leadership for CEO
Create goodwill with REIT and Industry organizations and influencers
YouTube
YouTube
Setup a YouTube channel as phase I of video strategy
Co-produced Fireside Chat with the Industry 4.0 Club, created shorts for 'Quick Tips on Data Strategy' playlist, repurposed for Video Quick Tips on the website and shared Quick Tips on LinkedIn posts.
Produced 'How We Work' content for YT, created playlist and repurposed for LinkedIn
Internal Facing Content
Internal Facing Content
Weekly Friday Ferret send-off
Monthly Caterday Meme
LinkedIN CEO Playbook
Newsletter Pilot Project
Page updated
Google Sites
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