Campaign Advertisements and Strategy
Table of Contents
2024 Battleground States
High-quality C-SPAN Classroom resources will be added as Campaign 2024 continues.
2024 Campaign Strategies
Resources will be added as Campaign 2024 continues.
Campaign Advertisement Analysis
Key Question: How can campaign strategy and advertisements help candidates get elected?
Clip: What Makes a Good Campaign Ad? (4:54)
Bell Ringer: Attack Ads in Presidential Campaigns (7:48)
Clip: Campaign Advertisements on Facebook (2:06)
Bell Ringer: Analyzing Political Advertisements (3:09)
Bell Ringer: Types of Political Campaign Ads (5:15)
Bell Ringer: Opposition Research (2 Clips)
Bell Ringer: Case Study - Presidential Election Education Ad Comparison (1:58)
Historical Campaign Ads
Key Question: Historically, what factors have made good campaign advertisements?
Lesson: Evaluating Historical Presidential Campaign Ads (15 Clips)
This lesson looks at what factors make good campaign advertisements using historical examples.
Lesson: Choice Board - How Effective Are Presidential Campaign Ads? (11 Clips & Slides)
In this lesson, students will use a choice board to view videos of historical presidential campaign advertisements and analyze the features found within each to determine the overall effectiveness.
Clip: 2024 Joe Biden Campaign Ad (1:03)
Clip: 2024 Donald Trump Campaign Ad (1:03)
Clip: Joe Biden 2020 Pandemic Response Campaign Ad (1:09)
Clip: 2016 Donald Trump Presidential Campaign Ad (:30)
Clip: 2016 Hillary Clinton Campaign Ad (:59)
Clip: 2008 John McCain Campaign Advertisement (:27)
Clip: 2008 Barack Obama Campaign Ad (1:00)
Clip: 2004 George W. Bush Campaign Advertisement (:30)
Clip: 2000 Al Gore Presidential Campaign Ad (1:01)
Clip: 2000 George W Bush Campaign Ad (0:46)
Clip: 1992 Bill Clinton Presidential Campaign Ad (1:12)
Clip: 1984 Ronald Reagan Presidential Campaign Ad (1:12)
Clip: 1976 Jimmy Carter Presidential Campaign Ad (:45)
Clip: 1964 Lyndon Johnson "Daisy" Campaign Ad (1:48)
Clip: 1960 Richard Nixon Presidential Campaign Ad (:58)
Clip: 1960 John F. Kennedy Presidential Campaign Ad (1:12)
Clip: 1952 Dwight Eisenhower Presidential Campaign (1:10)
Bell Ringer: 1912 Early Political Ads (2:23)
Culminating Assessment: Respond to one of the following questions:
Which kinds of campaign ads are most effective, and why?
Why do some ads tell a personal story instead of address campaign issues?
How trustworthy are attack ads in your opinion?
Do you think it would be more effective for a candidate to advertise on social media or traditional media? Why?