Table of Contents
Clip: Strategies for the 2024 Battleground States (4:41)
Politico Senior Political Columnist Jonathan Martin talked about the battleground states during the 2024 presidential election and both Donald Trump and Kamala Harris' respective strategies.
Clip: 2024 and Arizona (6:21)
Clip: 2024 and Georgia (8:21)
Clip: 2024 and Michigan (8:00)
Clip: 2024 and Nevada (5:05)
Clip: 2024 and North Carolina (6:05)
Clip: 2024 and Pennsylvania (9:51)
Clip: 2024 and Wisconsin (5:38)
Clip: Arizona as a 2024 Battleground State (6:23)
Clip: Georgia as a 2024 Battleground State (3:16)
Clip: Michigan as a 2024 Battleground State (11:33)
Clip: Nevada as a 2024 Battleground State (7:04)
Clip: North Carolina as a 2024 Battleground State (5:59)
Clip: Pennsylvania as a 2024 Battleground State (6:23)
Clip: Wisconsin as a 2024 Battleground State (6:50)
Clip: Gender and the 2024 Presidential Election (5:38)
Clip: Policy, Character, and Campaign 2024 (2:31)
Clip: Artificial Intelligence and Campaign 2024 (5:00)
Clip: Celebrity Endorsements of Presidential Candidates (3:57)
Clip: Harris and Trump Media Strategies (5:59)
Video Clip: Young Voters and Campaign 2024 (4:45)
Bell Ringer: Religion and Presidential Elections (9:19)
Clip: 2024 Battleground State Polling (2:58)
Clip: 2024 Kamala Harris Ad (1:04)
Clip: 2024 Donald Trump Ad (0:35)
Clip: Rural Voters and Campaign 2024 (6:25)
Key Question: How can campaign strategy and advertisements help candidates get elected?
Clip: What Makes a Good Campaign Ad? (4:54)
Bell Ringer: Attack Ads in Presidential Campaigns (7:48)
Clip: Campaign Advertisements on Facebook (2:06)
Bell Ringer: Analyzing Political Advertisements (3:09)
Bell Ringer: Types of Political Campaign Ads (5:15)
Bell Ringer: Opposition Research (2 Clips)
Bell Ringer: Case Study - Presidential Election Education Ad Comparison (1:58)
Key Question: Historically, what factors have made good campaign advertisements?
Lesson: Evaluating Historical Presidential Campaign Ads (15 Clips)
This lesson looks at what factors make good campaign advertisements using historical examples.
Lesson: Choice Board - How Effective Are Presidential Campaign Ads? (11 Clips & Slides)
In this lesson, students will use a choice board to view videos of historical presidential campaign advertisements and analyze the features found within each to determine the overall effectiveness.
Clip: 2024 Joe Biden Campaign Ad (1:03)
Clip: 2024 Donald Trump Campaign Ad (1:03)
Clip: Joe Biden 2020 Pandemic Response Campaign Ad (1:09)
Clip: 2016 Donald Trump Presidential Campaign Ad (:30)
Clip: 2016 Hillary Clinton Campaign Ad (:59)
Clip: 2008 John McCain Campaign Advertisement (:27)
Clip: 2008 Barack Obama Campaign Ad (1:00)
Clip: 2004 George W. Bush Campaign Advertisement (:30)
Clip: 2000 Al Gore Presidential Campaign Ad (1:01)
Clip: 2000 George W Bush Campaign Ad (0:46)
Clip: 1992 Bill Clinton Presidential Campaign Ad (1:12)
Clip: 1984 Ronald Reagan Presidential Campaign Ad (1:12)
Clip: 1976 Jimmy Carter Presidential Campaign Ad (:45)
Clip: 1964 Lyndon Johnson "Daisy" Campaign Ad (1:48)
Clip: 1960 Richard Nixon Presidential Campaign Ad (:58)
Clip: 1960 John F. Kennedy Presidential Campaign Ad (1:12)
Clip: 1952 Dwight Eisenhower Presidential Campaign (1:10)
Bell Ringer: 1912 Early Political Ads (2:23)
Culminating Assessment: Respond to one of the following questions:
Which kinds of campaign ads are most effective, and why?
Why do some ads tell a personal story instead of address campaign issues?
How trustworthy are attack ads in your opinion?
Do you think it would be more effective for a candidate to advertise on social media or traditional media? Why?