Media Coverage & Polling
Media Coverage & Polling
Key Questions:
How does traditional media and social media have an impact on a voter’s image of candidates and their campaign?
How does polling work and what purposes does it serve?
Culminating Assessment:
Create your own Political Poll.
Discuss with your group what you would like to research for your poll.
Define your universe. The universe is the total population that you are trying to gather research on. Typically the smaller the universe the more accurate the poll, however the larger the universe the more useful it is.
Determine the demographics of your universe. Find the percentages of each of the following: Age of students, Race of students, and Gender of students
Example: There are 30 students in a class - 10 sixteen year olds, 12 seventeen year olds, and 8 eighteen year olds. So 33% of the class is sixteen, 40% of the class is seventeen, and 27% of the class is eighteen.
Create 5 questions for your poll. Be careful not to use wording that is biased because that could skew your results. Your polling questions should also have a multiple choice answer or provide a scale for how much participants agree or disagree with a statement.
Conduct your poll and record responses. Analyze your data, and create a graph representing your results.
Follow up questions:
Did you get any surprising results from your poll? Why or why not?
What are some things you could do to improve your polling?
How could this information be used by a candidate in an election?