Campaign Ads

Campaign Advertisement Analysis

Key Question: How can campaign advertisements help candidates get elected?

Video Clip: What Makes a Good Campaign Ad? (10/25/2018- 4:54)


Video Clip: Campaign Advertisements on Facebook (4/10/2018- 2:06)


Bell Ringer: Opposition Research (2 Clips)


Historical Campaign Ads

Key Question: Historically, what factors have made good campaign advertisements?

Video Clip: 2008 Barack Obama Campaign Ad (1:00)


Bell Ringer: 1912 Early Political Ads (2:23)


Culminating Assessment:

  • Which kinds of campaign ads are most effective, and why?

  • Why do some ads tell a personal story instead of address campaign issues?

  • How trustworthy are attack ads in your opinion?

  • Do you think it would be more effective for a candidate to advertise on social media or traditional media? Why?