Khalid Hamadeh – Facebook Ads Course Review, Scam or Legit?

Facebook advertising is a powerful tool to grow your online business.

So, if you are looking to make money with Facebook ads, you might be wondering if you should learn some techniques from Khalid Hamadeh, the former Facebook employee who promises to teach you how to use Facebook ads to facilitate the growth of your own business or generate revenue for your client.

But since there are lots of fake gurus these days, you might feel suspicious of Khalid’s hype on Facebook.

Is it possible that Khalid Hamadeh is a scam?

To give you an answer, I’ve reached out to some of his students in private and researched the profile of Khalid.

At the end of this article, I’ll also share with you a much better alternative which provides you with completely free training on SEO (Search Engine Optimization).

Once you master the techniques of SEO, you can generate free traffic to a web page without any ad cost. That way, you can make money while you are sleeping!

Below is what I’ll cover in the review of Khalid Hamadeh and his Facebook ads course.

What You’ll Get With Khalid Hamadeh’s Course?

1.Strategies

Khalid shows you his unique FB ads strategies for eCommerce, lead generation, lookalike targeting, retargeting, dynamic ads, dynamic creatic, etc.

2. Tutorials

The course includes hours of step-by-step tutorials to execute Khalid’s strategies.

3. Concepts

Learn the foundation knowledge of Facebook ads strategies and understand the auction dynamics.

Who is this course for

This course is suitable for business owners and digital marketers who want to optimise their FB & Instagram ad strategies and hence the return on ad spend.

You might consider joining the course if you’re a professional in the industries of digital marketing, consulting, real estate, eCommerce, marketing agency, etc.

What’s Inside Khalid’s course?

Khalid’s course includes training videos, strategies and tutorials. Below is the outline of the course.

1.Introduction

This module is a basic introduction to the agenda of this training programme.

2.Facebook’s Ad Ecosystem

In this module, Khalid teaches you Facebook ad ecosystem, campaign structures and the common problems.

3.How to Win the Facebook Ad Auction

This module shows you how Facebook ad auction works and the underlying formula.

You’ll learn from Khalid how to win an auction, create lookalike ads and the FB Pixel implementation principles to optimise your FB ad campaigns.

4.Lessons and Strategies of the Best Advertisers

In this module, Khalid teaches you how to automate ad campaigns and optimise campaign budget, as well as the bidding strategies to manage your FB marketing budget.

5.How to Build Amazing Ads

In this module, Khalid teaches you the best practices on ad creative and some related tools and resource e.g. Animoto, Creative Hub Gallery, the Ad Library and Canva etc.

6.Newly Added Content & Advanced Lessons

This module consists of some video lessons on lead ads, ad policy, scaling ad spend, advanced retargeting and ad decay model, etc.

7. Conclusion

How Much Does Khalid Hamadeh’s Course Cost?

Khalid’s training programme is priced at $196 for one time payment or $95 for 3 monthly payments.

After signing up for the course, you can get access to 80+ video lessons, tutorials and strategies, as well as a 30-day money back guarantee.

But Khalid states clearly on the sales page that this is a self-directed course. In another word, you won’t receive any support from him.

The Pros and Cons of Khalid Hamadeh’s Course

As in the case of most digital programmes, Khalid’s course has both pros and cons.

The Pros

• A unique perspective on Facebook ads - Khali has accumulated a lot of experience with Facebook ads after working with FB’s engineers who showed him how to use different buttons on the FB ads system to win more auctions.

• The framework is applicable to many Facebook ad accounts - You can make reference on Khalid’s campaign structure to scale your ad campaign

• The course is updated with new content - Khalid always adds new content to the training programme, after receiving feedback from his students. For example, he creates new lessons on how to deal with advertising restrictions, audience overlap and ad account disables, etc.

The Cons

• No video lessons on interest research for a new campaign - Khalid seldom talks about the use of interest targeting. He focuses on teaching you to create ads for targeting lookalike audiences, which is not so useful when you just began with a new campaign and need to build some data first.

No instruction on how to utilise pixel data - Khalid only uses 6 minutes to teach you how to implement Facebook Pixel. However, when you fail to collect clean data to build high quality seed audiences, how can you create high quality lookalike audiences?

Is Khalid Hamadeh a Scam?

Khalid Hamadeh is far from being a scam. He’s a professional coach on Facebook ad strategies.

However, he seldom mentions the problems with Facebook advertising.

Over the years, Facebook advertising has become so expensive that it is unaffordable to some eCom stores.

Since the price is set on auction basis, when more people rush to run Facebook ads, the cost will unavoidably soar.

According to Forbes, Facebook ad cost has increased 90% year-on-year.

After seeing the results of many dropshippers, I find that the total Facebook ad cost will at least account for 30% of your sales revenue.

Deducting the product cost and other transaction cost, your net profit margin will be at most 20% or even less.

Moreover, although you will get sales when the Facebook pixel has more data, the leads will be exhausted quickly, leading to a decline in conversion rate with higher FB ad cost.

So, it’s hardly possible to manage a sustainable business by running Facebook ads.

To make it worse, Facebook always changes its algorithm without any prior notice.

So sometimes the ads that perform well will suddenly lose money. You then have to do testing again in order to get back on track.

In the meantime, you’ll burn a lot of money, further eating away your net profit.

What’s more, Khalid can’t really teach everything about FB ad policy because FB’s system always makes mistakes and you might have your ad account disabled without any reason.

When that happens, you need to go through the ordeal of appealing against the decision and even if you get back your account, you still need to invest more money to restart the algorithm learning process.

Therefore, many eCom store owners fail to earn a penny after investing a lot of money on running Facebook ads.

If Khalid can really make a lot of money with Facebook ads, he would have focused on scaling his eCom stores instead of creating a FB ad course to uncover his secret hacks.

Is there a better alternative to Facebook ads?

Facebook advertising is pricey and difficult.

So why don’t you focus on learning the SEO (Search Engine Optimization) skills?

If you can master the skills to generate free traffic to your web page, you can create steady income stream at zero cost.

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