Designing the format of the event is crucial in putting on the Pitch Competition. During this step, you will determine the venue, prizes, rules, and scoring criteria, among other factors that will outline what the contest will look like.
Objective
Determine the format of the event, prizes for the winners, and where the event will be held
Key Tasks
Establish rules & judging criteria
Set prize values
Secure the venue
Toolkit
Sample Rulebook
Sample Run-of-Show
Desired Results
Event guidelines for participants
Scoring criteria for judges
Venue reserved
Run-of-show created
Additional Guidance
It works best if judges do their own scoring; rather than conferring and trying to agree on one score for that team. The judges scores can then be averaged to determine the winners.
The judges should ultimately determine their own scores; having criteria to consider (innovation, viability, presentation skills, etc.) is useful, but ultimately have them assign each team one score (on a scale of 1-20, for example), weighting the categories however the judge sees fit.
Determine how to handle tie-breakers; For example, if two teams both scored an average of 18/20, then the team with the highest single score from a judge wins.
Decide whether teams with ideas that have been used in formal competitions like DECA are allowed to participate; Ideas that have been battle-tested tend to have an advantage over new ideas and new presenters. One option is to allow the students to still participate but they have to pick a new product/service to pitch.
When picking the venue, err on the smaller side; A packed school library or classroom looks and feels better than an empty auditorium.
Be conservative when initially advertising the awards; Early on, it's difficult to determine the prize amounts—you don’t know how much funding you’ll receive — so give people a pleasant surprise if more money gets raised than expected.
Pitch competitions are meant to be relatively rapid fire; a good rule of thumb is a five-minute presentation, followed by two minutes of questions by the judges in order to prevent presentation fatigue. Also, don’t schedule more than 10 teams; this keeps the presentation time at under an hour and a half.