Domain, your business card and the most important part of online business . With a wrong domain you can do nothing and rely on the very start … This is the misconception of many people. The fact is that the domain is an important element in the internet business. Nevertheless, many people overestimate its importance. Today I will dispel a few myths and help you choose a good domain for your business or blog.
There are two things to consider in your online business. The first of them is broadly understood marketing, and the second is SEO (optimization of the website for search engines so that it is as high as possible in the search engine, e.g. Google ). Both things can go hand in hand and work to their advantage, but they don’t have to. It is important here that you remember that even the worst domain is not an obstacle preventing you from reaching good positions in Google .
What Seo specialist you don’t ask you will receive information that the domain is important for organic results (not paid). You must remember that such a specialist is not always involved in marketing and from his point of view the most important is to generate traffic from the level of search engine, so he may not pay attention to the importance of marketing. Personally, I share this view. The domain is important for the position, but it is maybe 1-2% of the total. Google entering your site analyzes the content on it and the domain, then assign your site to a category.
The word ” date ” has several meanings and in order to best display results, the search engine interprets whether it is about lovers’ meetings or a list of any dates from the calendar. So even if you decide to buy the domain qwertyuoasddfgf.com and the content on the site will be of a sports nature, the site will be added to the sport tab. Another thing is that a domain like the one in the example doesn’t help. For this reason, if you run a dentist’s office in Washington, you may want to have a domain with the name of the profession and the city of Washington. These are called generic names, as is the domain of this blog.
There is nothing wrong with them and they are the best solution for SEO. I spent about an hour to come up with this name and I think it is a wasted time. This is one of the mistakes that people often make. So they spend too much time thinking of a domain. You must know that the most important are the content you publish on the site. With generic domain and publishing low-quality content you lose the domain branded . Let’s move on to some aspects that you need to pay attention to.
Before you even come up with a name, you need to decide what extension your site will have. The most popular is .com and if you are from the US then it is natural for you. However, most countries have their own extensions such as:
.de – Germany
.fr – France
.pl – Poland
If your site is directed to people living in a country with such an extension, you may want to consider buying a domain with a national extension. You must know that from a positioning point of view, national domains have priority. The .com domain will always have a lower priority.
Purchasing a .com domain is in most cases the best option, especially for international sites. Such an extension gives the best chances for good positions in national search engines, e.g. google.de if the national extension is not available.
These are not the only options you can use. There are many extensions that are less popular and can be an interesting alternative:
.net
.org
.co
Focus on national and .com domains first and then try to experiment.
One-word generics are the most expensive . Believe me, there is no chance that you will be able to register the domain okulista.com or prawnik.com. Some of them will be used, while others are found in domain traders. If you are not the owner of a large company that depends on having such a domain, believe that it is not worth spending thousands of dollars on the domain.
People dealing in domain trading can keep the best domains for years, waiting for buyers ready to pay millions to have a specific domain. If you can find a domain that you care about very much and is within your financial range, you can buy. Personally, I am a supporter of buying free domains because in a year I do a dozen pages and there is no chance that each burned out, the vast majority simply fails. If I were to stay with a domain later that cost me several thousand dollars, and I don’t have any use for it, I would quickly get rid of money.
I got a bit off course. The optimal length for positioning is 2 words. Considering the number of domains composed of one word, two- or three-member domains are most common.
First, target domains that do not require the use of ” -” in the name. Such domains are less valuable, more difficult to communicate to someone on the phone, or position themselves somewhat worse.
As I mentioned, generic domains like businesslifeproject are not the happiest solution. I chose this name to start with and see what my posts will look like. I might as well have chosen a domain that is a brand . However, at this stage I decided that it would be easier for me with the current name. Generic domains are a good solution if they consist of two words and for example relate to local business. The user usually searches with ” keyword + city ” well when the keyword is in the domain name.
If you have decided that in your marketing message you will aim at brand recognition, it is worth making the domain brand. As I mentioned in the introduction, a domain is an important element of marketing, but it should not be overestimated.
Remember that every domain can be changed, you can do 301 redirects to not lose your position, so do not spend how much time you decide on the name.