Are you wondering if people still read blogs? Maybe blogging is dead and everyone is watching a multimedia message?

The answer is NO and I could stop there, but this way I won’t dispel your doubts, and that’s why I’m here. Before we get to the right part of the article, I guess you’re the one who wants to start writing a blog and thinks about the questions in the first paragraph.

I will address this article to people who are wondering if it is worth starting a blog in 2020. If you are interested in how to increase blog traffic, or wonder what you have little interaction under published content, please refer to a separate article on increasing blog visibility and acquiring new follower.

Blogging history

Time passes very quickly and we forget that not so long ago the search engine typed the phrase “how to make money on blogging” and now you ask google “do people still read blogs“.

The first big wave of bloggers, there’s me before the year 2010 when the creation of content on the Web was considered, to be more fun than work. During this period, many blogs were created to describe hoobs. Blogs were written with passion for no gain. At that time, there was no awareness that you could make money from it, even the advertisers did not know it.

One beautiful day it changed, the first collaborations appeared, initially in exchange for the product, and then fully settled sponsored entries. There have been many articles on the internet about the first bloggers to make millions from writing on the internet .

The machine moved and nothing could stop her. Currently, it not only does not slow down, but accelerates even more.

So why don’t you hear about bloggers who earn big money? Because there are so many that no list could contain them. The money that is currently on the market is a completely different level from what was 10 years ago. Of course, the amounts depend on the niche in which you create, but you can receive amounts of a thousand dollars on virtually anything.

Blogs have long ceased to be treated as an alternative approach to making money. Bloggers influence the opinions of many people and are no different from influencers promoted by social media.

Who reads blogs

You, me and everyone. That would be my overall answer to the headline question. As it happens in life there are two sides of the coin that you should look at to get a clear picture of the whole.

It is essential to define the concept of “blog reading” by frequency. Personally, I have bookmarked pages that reviewed regularly, does that mean that I do not read blogs? Every day, he finds at least 1-2 entries on the web that describe the problem I’m interested in.

I rarely read entries in full, most often I look at the table of contents, if any , or choose the headlines that interest me. So I am your target the most, I probably will not stay with you for a long time, but I will go to the blog, read the information, if I like it, I will leave a comment, maybe I will click on some advertisement etc.

The second group are regular readers. They are the most important, you will be particularly interested in their opinions. It will sound brutal, but by excluding the reader-creator relationship, regular readers will ensure blog development and survival.

When you talk to advertisers, they always ask for the number of unique users, the number of sessions, etc. If you attract an additional 200 people each month and 10% of them last, you have made progress anyway and you can count on 20 entries for more up to several hundred sessions (depending on how often you publish).

Okay, I discussed two types of people’s online behavior, and now let’s look at who they are, who reads blogs in 2020.

They are exactly the same people as 10-15 years ago, only older. My observations show that young people do not like long engaging content, of course there are exceptions, like the readers of this blog. I do not write to get a plus, but the fact is that people on business blogs do not have a problem with long content, they even want one entry to exhaust a given topic, so that they do not have to waste time looking for more articles because they value time.

As you look at the comments on various blogs ( there where the module FB comments) you will see that comment mainly people over 20 years, even closer to 30. For younger people has become a carrier of information instagram and generally understood social media. However, even they sometimes need information that cannot be presented properly on FB or Instagram.

Today’s reader is also more determined and knows what he wants to read. There used to be as many pages as it is now and it was difficult to find interesting content. Today, creators are racing to create more interesting content that will engage and hold the reader longer on the page.

Blogs are read by working mothers, people seeking advice, people wanting to grow and people looking for entertainment. Personally, I think , with blogs typically hobby, they are now what it was to be with his assumptions. Smaller groups of people are reading them, but very engaged, posts are not sponsored, and ads are not attacking us from time to time.

Today it is harder to reach the recipient than a dozen years ago. Where there is money, there is competition. Writing on even very prosaic topics, you must reckon with the fact that without basic SEO knowledge you will not get readers. This is not secret knowledge, and sufficient basics can be acquired in a few hours, so don’t break your hands.

Only Social media

Another thesis confirming that blogs are dead is the number of content, new accounts and the overall popularity of social media.

It cannot be hidden that in both cases the content is written, especially Twitter and Facebook. Of course, in the case of instagram photography plays the main role, because it catches the eye, but a good description helps in achieving success.

Just as I have questioned the fact that the audience is taking video content, so in the case of social media is a little different.

I do not know people who limit their entire Internet activity only to YouTube, but those who only use social media will find some. The content that is presented there is sufficient for them.

By no means do I condemn this approach, but I do not identify and it is hard for me to understand how you can look at other people’s pictures all day.

Facebook is mainly a tool for communication, entertainment and influencing brand recognition. No one has replaced your blog with it and no one will do it, because it doesn’t make the slightest sense. Pages that can be set up on this platform are more to promote blog content than their killer.

Twitter also could not affect the outflow of written content. With a small exception, which are people who want to create reality in some specific aspect. I mean political or commentary blogs here. Twitter gives a much larger audience and lets you promote yourself in a few sentences, without having to create engaging texts. Whether this happened, I do not know that, it is only the supposition of a modest observer.

Instagram is a place that actually caused some people to turn to blogs. This Exodus is too small to be felt significantly. Branches such as fit, makeup and lifestyle have adapted this place very well to their content. On Instagram, of course, everyone is from cooking to fishing to politicians.

Personally, I use instagram because it deals with digital marketing and this tool cannot be avoided. They have powerful advertising possibilities, the only hurting thing is that many people do not notice the hypocrisy that is very easy to create with a few pictures. This was perfectly illustrated by the projects of people who stuck into the “rich” environment and immediately gathered a large group of recipients, especially young ones.

Because, as I have already mentioned, it is mainly young people brought up in a world where the Internet has always been, they are unable to verify messages and it is very easy for them to speak (generalize).

Where some see problems for blogs in social media, you look for opportunities.

Are blogs still popular?

Since blogs have not lost their opinion on readership, are they just as popular as they were a few years ago? Although it may seem a bit illogical, I think not. Blogs are proportionally less popular for the number of pages available and people with access to the network than it was a few years ago.

Every year, more computers are connected to the network, mainly from Asia and Africa. The number of pages is also growing at an amazing pace, although there is a large percentage of blogs among them, but many of them fail because the authors are quickly discouraged.

There is also no such pressure as once to be a famous blogger . Currently, people who want to be known by youtubers or instagramers are much more often found . It took me a few hours to create this post, while taking a photo is taking a while and recording the video is not much more. Of course you will hear complaints that such a movie is editing, a lot of time, etc. When the truth is that most movies are based on cutting material that lasts 30 minutes.

Creating multimedia content also brings much more fame. Writing texts is tedious and has a much smaller audience. Even the best lyrics can not count on such views as average videos of well-known YouTubers.

The interaction between viewers and the creator is also more frequent than between readers and the author. Under the photos or movies you will see comments like: you look great, cool photo, great. People who prefer written content usually do not want to waste time on non-contributing comments. Usually it is at least one sentence, which additionally requires the approval of the editor, thus the time of interaction decreases drastically.

It can not be hidden that it is the user’s involvement that is the absolute basic on the basis of which the advertising value of a given page, channel, blog is assessed.

Summary

I run a blog and encourage people to set up their own blogs and earn money online. I do competition myself, what I have in my head…

This is my approach, but you will also meet pages where the authors say that blogging has died and will discourage you from starting, I wonder why …

Running a blog is still a good idea, regardless of whether it should be created for passion or for money. Both of these things can be combined then the effect is the best.

You have the greatest chance of success when you share your knowledge. People on blogs usually look for information on how to do something. Low-value content creation has moved to other places. Blogs have more turned into guides on cooking, making money online or living.

They used to be a gateway to show themselves, their passions and interests, they replaced diaries. Today it is a business generating billions of dollars with a huge number of readers waiting for another interesting blog.