Dollar Menu Burger King

Burger King takes swat with fresh gut bomb burger at McDonald's

Think of it as the gut busters' fight.

Burger King also launched a hefty new burger made from a half-pound of beef in an attempt to go after competitor McDonald's, and it went on sale Thursday.

Dollar Menu Burger King - The Pound of the Double Quarter McDonald's Double Quarter Pounder is specifically attacked by King Sandwich. The Burger King edition will consist of two American cheese beef patties, sliced onions, pickles and ketchup on a toasted bun of sesame seeds.

The latest Double Quarter Pound King, unlike the Double Whopper, has no lettuce, tomato or mayonnaise, however, according to the brand, it does have two slices of cheese. The latest burger has 60% more meat than the former Big King burger as well.

There are 900 calories and 54 grammes of fat in the current Burger King burger and 900 calories and 58 grammes of fat in the Double Whopper, or about half of the 2,000 daily recommended adult calorie intake. At 1,150 and 79 grammes of fat, the chain's most caloric burger is the Bacon King.

For comparison, according to the chain's website, McDonald's Double Quarter Pounder with Cheese has 770 calories and 45 grammes of fat, while Big Mac, according to the chain's website, has 540 calories and 28 grammes of fat.

Yet one thing is clear: in the fast-food battles, the new King burger might be a benefit engine. It stands in comparison to the spate of cheaper burger options emerging on menu boards at a suggested price of $5.39.

Plus, executives are using the new sandwich to take potshots at the market in true Burger King fashion.

"To all the flat-top fried double quarter pound burgers out there, we would like to give our heartfelt condolences. We're grilling the competition with a blaze,' said Burger King in a tweet.

This is not the first time McDonald's has been trolled by Burger King. An ad at Halloween time included a creepy version of Ronald McDonald, based on the Stephen King novel, dressed up to mimic Pennywise from the horror movie It. "Come as a clown, eat like a king" was the motto.

Sales of Burger King rose 3.6%, Restaurant Brands International's owner said in his third-quarter earnings report. With the launch of the upscale Signature Crafted Recipes sandwich line, the hand-crafted McCafe drinks and the fresh $1-$2-$3 Dollar Menu, McDonald's has been making strides in 2017.

Both franchises are facing the competition from the so-called better-burger players, as well as Wendy's and smaller regional fast-food burger chains, which offer more costly and, some claim, tastier variants of the American classic, such as Five Men, Smashburger, Shake Shack and Fatburger.

Any traffic is powered by menu programmes that bring novelty. It's the one thing that fast-service restaurants have to do to draw clients,' said Helena Sing, who covers S&P Global's Restaurant Brands International. "This unique programme seeks to target all burger eaters who are hard-core."

Burger King was founded in 1954 and, according to the group, is currently the world's second-largest fast-food burger chain with more than 15,000 outlets around the world.

The portfolio of Ontario-based Restaurant Brands International comprises Tim Hortons and Popeyes as well.