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It's a dog! Burger King is widening the menu to include hot dogs.
It's a dog! Burger King is widening the menu to include hot dogs.
It's a dog! Burger King® has agreed to go with it. The company recently revealed that hot dogs would be added to its menu beginning February 23rd. So why is that? Why is a hamburger chain renowned for flame-broiled burgers adding an edible cigar-shaped item to the menu?
Burger King Hot Dogs Menu For starters, the proper form of cooking hot dogs is to roast them. Burger King also has the art of grilling down to a science.
Burger King Menu Updates
“The move comes as Burger King seeks to raise profits in the face of increasing competition, with McDonald's selling breakfast products all day to boost turnover and Wendy's offering a “4 for $4” promotion to entice shoppers in the house. Burger King's revenues in the United States and Canada grew by 2.1 percent in 2014. Next week, parent company Restaurant Brands International Inc. will announce its 2015 financial results.”
Burger King Is Adding Hot Dogs To The Menu To Keep Ahead Of The Market
Burger King Is Adding Hot Dogs To The Menu To Keep Ahead Of The Market
Burger King Is Adding Hot Dogs To The Menu To Keep Ahead Of The Market.
I'd be ecstatic if I owned a Burger King chain. Even pumped. That's because adding hot dogs to the menu isn't going to be prohibitively costly. Grills have also been mounted. I'd happily procure hot dogs, buns, and pickle relish. Ketchup...mustard...even onions are still on hand. Let's get this party underway!
I'm not, though, a Burger King franchisee. As a consequence, my emotions aren't anchored in reality. I don't have $1.5 million to bring into a Burger King chain. I don't have 30 workers or the related labour expenses.
However, I agree that adding hot dogs to the menu is a smart choice. This is a daring leap.
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