Profile - Exectives

Senior Automotive Industry Strategist | 2019 – 2026

Lead strategic planning and technical analysis for Iran's largest automotive manufacturer.
Design and implement quantitative and qualitative marketing research projects, including market segmentation, brand equity measurement, and customer satisfaction surveys (CSI/CSM).
Develop demand forecasting models for passenger car and LCV segments using advanced statistical techniques.
Conduct competitive intelligence and environmental scanning to inform corporate strategy.
Contribute to corporate vision development and strategic planning documents.

Manager for International Cooperation Strategy | 2008 – 2018

Established and led the International Cooperation Strategy Department; created organizational structure, functions, and recruited personnel.
Developed, executed, and monitored all corporate international partnership strategies.
Spearheaded negotiations and partnerships with major global automakers including Suzuki Motors Corporation (SMC), Tata Motors, and Mahindra & Mahindra.
Led multiple international joint-venture projects (Venirauto, Seniran, Astra Indonesia, Hema Turkey).
Managed the introduction, homologation, and marketing of Suzuki Grand Vitara and Kizashi models in Iran.
Represented IKCO in D-8 and OIC automotive taskforces, promoting industrial cooperation among Islamic countries.
Led the development of joint-vehicle production with OIC and D-8 member countries.

Senior Expert, International Marketing | 2002 – 2008

Developed and executed international marketing plans, expanding export markets from 10 to over 40 countries.
Supervised more than 12 product clinics in target markets including China, Turkey, Russia, Venezuela, India, Egypt, and Belarus.
Led market research initiatives to evaluate consumer behavior, market segmentation, and demand forecasting in B2B and B2C contexts.
Increased share of Samand (national brand) to 35% of export portfolio.

Statistician & Strategic Marketing Researcher | 2000 – 2003

Conducted statistical analysis and marketing research to support strategic decision-making.
Developed demand forecasting models for the Iranian passenger car market.
Designed and implemented customer satisfaction measurement programs.

Director of Marketing and Brand Development | 2018 – 2020

Restructured the marketing and communications department; recruited and trained marketing experts.
Initiated and developed the Mercedes-Benz used car business and introduced leasing company partnerships.
Negotiated partnerships with leading tuning companies (Brabus, Carlsson, Mansory).
Introduced and studied the second luxury brand for CKD operations.
Managed marketing for Mercedes-Benz sales to foreign embassies and organizations in Iran.
Developed branding strategies and new business models for the luxury segment.

RELEVANT EXPERIENCE

SELECTED RESEARCH PROJECTS

Automotive Industry Development in D-8 Countries (2010 – 2016)
International Cooperation Strategy between IKCO and Suzuki Motors Corporation (2005 – 2021)
Cooperative Vehicle Development with Joint Brand of Islamic Countries (2008 – 2010)
International Cooperation Strategy between IKCO and Mahindra & Mahindra (2011 – 2014)
Customer Satisfaction Measurement & Brand Image Research — Designed and implemented multiple large-scale quantitative studies
Product Clinics — Designed, planned, and executed over 60 product clinics in domestic & international markets
Demand Forecasting Model — Developed econometric models for passenger car demand in Iran
Market Segmentation Studies — Conducted market segmentation analysis for passenger car and pickup truck markets
Business Model Innovation — Developed new business models for automotive after-sales and luxury segments (Mercedes -Benz in Iran)