Hi, I'm Brian!
Hi, I'm Brian!
I have 12 years of UX Design experience across a wide variety of products. I enjoy learning and leading others to make better informed design decisions.
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Current Role at Disney
Current Role at Disney
Lead Product Designer, Optimization
Lead Product Designer, Optimization
THE WALT DISNEY COMPANY
I lead the creative side of our Digital Product Optimization Program at Disney. My team makes data-informed design & product evolution decisions across the Disney ecosystem.
I’ve led the design effort on over 450 design & product optimization projects that have greatly improved our Guests’ user experience and at the same time also resulted in a significant increase in additional revenue for the company.
SPECIALTIES
SPECIALTIES
Design Leadership
User Experience Design
A/B, Multivariate Testing
E-Comm Optimization
Design Strategy & Tactics
Data-to-Design Direction
Consensus Building
Design Critique
Mentorship
PERFORMANCE
PERFORMANCE
Built a culture of testing and iteration throughout our Design organization at Disney
Leading 5+ designers per day across 10+ active projects
Over 90 campaigns per year on average
Led hundreds of optimizations across the Disney ecosystem
Adding value across 8 Disney brands and 2 platforms
Disney Product Optimizations
Disney Product Optimizations
DISNEY WORLD DINING IMAGE OPTIMIZATION
DISNEY WORLD DINING IMAGE OPTIMIZATION
OPPORTUNITY Can we increase Dining Plan conversion rates by simply optimizing the images we show to Guests?
PROCESS I led the team to compile a set of 60 images, broken into several distinct visual tactics. After several rounds of feedback & approvals, I was able to consolidate our approved set to 6 final images (A,B).
OUTCOME We A/B tested our 3 image sets for 6 weeks. Ultimately, our "Higher-Value food" images (B) prevailed and we were able to increase dining plan conversion rates by +7%.
DISNEY CRUISE LINE CART BENEFITS MODULE
DISNEY CRUISE LINE CART BENEFITS MODULE
OPPORTUNITY Can we increase Cruise Line purchases by adding a cruise benefits content module to cart?
PROCESS I led the team to develop 3 distinct benefit content models that would give us a clear picture of how much a nudge our Guests need to purchase once in cart.
OUTCOME We A/B tested our 3 content models for 6 weeks. Ultimately, while all our models performed better than control, our most simplified and direct approach using checkmarks & copy (C) had the biggest impact with a +15.2% increase in Cruise Line bookings.
DISNEYLAND APP MOBILE ORDER TILE
DISNEYLAND APP MOBILE ORDER TILE
OPPORTUNITY Can we optimize messaging and imagery for the Disneyland App Mobile Order tile?
PROCESS I led the team to focus on reducing the cognitive load placed our guests using imagery & optimized copy. In addition, based on our Dining optimization results, I took this as an opportunity to further validate our previous learning that higher value food imagery performs better.
OUTCOME We A/B tested our variants for 8 weeks. Ultimately, Variant B performed the best with a +1.2% increase in engagement and a +0.3% increase in orders.
Disney Optimization Insights
Disney Optimization Insights
Best Practices I've Created for our Designers
early CAREER PROJECts
early CAREER PROJECts
Casio Exilim
Complete UX redesign for Casio Exilim e-comm siteCasio Exilim
Songs
Ground up UX design for Songs Music Publishing Songs
Main Street Connect
Ground up UX design for local news platform Main Street Connect
NSS Skate
Ground up UX design for K-Mart Shoe launchNSS Skate
WHY HIRE?
WHY HIRE?
Over 12 years of UX experience.
Tackled projects large to small.
Have led hundreds of e-commerce optimizations.
Can create new opportunities for Design, Product & Business teams to explore.
Can lead, manage and inspire Designers to perform at their best and most informed.
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