AWARENESS Would messaging the Guest about the 15 min inventory freeze cause Checkout confusion or second thoughts to purchase, could it drive a surge in checkout field errors?

LIFECYCLE Knowing another team will be redesigning the Checkout experience in the near future, how will this test impact their redesign efforts?

ON BRAND How do we ensure this opportunity will feel appropriate for our Guests or even on-brand for Disney?

GOALS Define our short & long term opportunity goals.

VISION Get a clear vision of where the Checkout space is going from a Business, Product and Design standpoint.

PARTNERS Establish who will part of this project steering committee.

CAPABILITIES Understand our tech, tracking and analysis capabilities in this space.

PRINCIPALS Create guiding principals that will help shape our Design exploration.

TIMELINE Frame up an initial timeline.

GUIDING PRINCIPALS To help give shape to our creative process and to establish some ground rules for our explorations, I pushed the team to create our guiding principals. Timers are:

• Useful

• Honest

• Persistent

• Adaptable

LEADING MY TEAM consisting of an Interaction Designer, Animator and Web Developer and Copy Writer, I broke the creative work into 3 distinct pieces, Iconography, Messaging and Mechanics.

For the iconography, I worked with the Animator & Dev to land on 3 distinct treatments that mapped to our opportunity matrix.

THE DETAILS For the Messaging & Mechanics I lead the Interaction Designer, Copy Writer & Dev to break out the unique mechanic properties and copy (messaging element, timing, behavior, transition and expiration).