Hi, I'm Brian!
I have 12 years of UX Design experience across a wide variety of products. I enjoy learning and leading others to make better informed design decisions.
Current Role at Disney
Lead Product Designer, Optimization
THE WALT DISNEY COMPANY
I lead the creative side of our Digital Product Optimization Program at Disney. My team makes data-informed design & product evolution decisions across the Disney ecosystem.
I’ve led the design effort on over 450 design & product optimization projects that have greatly improved our Guests’ user experience and at the same time also resulted in a significant increase in additional revenue for the company.
SPECIALTIES
Design Leadership
User Experience Design
A/B, Multivariate Testing
E-Comm Optimization
Design Strategy & Tactics
Data-to-Design Direction
Consensus Building
Design Critique
Mentorship
PERFORMANCE
Built a culture of testing and iteration throughout our Design organization at Disney
Leading 5+ designers per day across 10+ active projects
Over 90 campaigns per year on average
Led hundreds of optimizations across the Disney ecosystem
Adding value across 8 Disney brands and 2 platforms
Disney Product Optimizations
DISNEY WORLD DINING IMAGE OPTIMIZATION
OPPORTUNITY Can we increase Dining Plan conversion rates by simply optimizing the images we show to Guests?
PROCESS I led the team to compile a set of 60 images, broken into several distinct visual tactics. After several rounds of feedback & approvals, I was able to consolidate our approved set to 6 final images (A,B).
OUTCOME We A/B tested our 3 image sets for 6 weeks. Ultimately, our "Higher-Value food" images (B) prevailed and we were able to increase dining plan conversion rates by +7%.
DISNEY CRUISE LINE CART BENEFITS MODULE
OPPORTUNITY Can we increase Cruise Line purchases by adding a cruise benefits content module to cart?
PROCESS I led the team to develop 3 distinct benefit content models that would give us a clear picture of how much a nudge our Guests need to purchase once in cart.
OUTCOME We A/B tested our 3 content models for 6 weeks. Ultimately, while all our models performed better than control, our most simplified and direct approach using checkmarks & copy (C) had the biggest impact with a +15.2% increase in Cruise Line bookings.
DISNEYLAND APP MOBILE ORDER TILE
OPPORTUNITY Can we optimize messaging and imagery for the Disneyland App Mobile Order tile?
PROCESS I led the team to focus on reducing the cognitive load placed our guests using imagery & optimized copy. In addition, based on our Dining optimization results, I took this as an opportunity to further validate our previous learning that higher value food imagery performs better.
OUTCOME We A/B tested our variants for 8 weeks. Ultimately, Variant B performed the best with a +1.2% increase in engagement and a +0.3% increase in orders.
Disney Optimization Insights
Best Practices I've Created for our Designers
early CAREER PROJECts
Casio Exilim
Complete UX redesign for Casio Exilim e-comm site
Songs
Ground up UX design for Songs Music Publishing 
Main Street Connect
Ground up UX design for local news platform 
NSS Skate
Ground up UX design for K-Mart Shoe launchWHY HIRE?
Over 12 years of UX experience.
Tackled projects large to small.
Have led hundreds of e-commerce optimizations.
Can create new opportunities for Design, Product & Business teams to explore.
Can lead, manage and inspire Designers to perform at their best and most informed.