Inclusion in Advertising

Lesson Title: Inclusion in Advertising 

Grade: 12

Subject: French Immersion

Materials/Resources:

• Two short audio clips (one non-inclusive advertisement and one inclusive version)

• Printed exemplars of French advertisements (one inclusive, one non-inclusive)

• Highlighters, pens, sticky notes for annotation

• Presentation describing inclusive language techniques 

• Student devices for script writing and recording advertisements

Learning Goals:

Students will be able to:

• Identify examples of exclusive and inclusive language in French advertisements.

• Apply inclusive language strategies to written and spoken French texts.

• Use respectful and accurate vocabulary related to identity and accessibility.

• Collaborate to revise or create advertisements that promote inclusion and belonging.

• Provide constructive peer feedback using inclusive and supportive language.

Success Criteria:

• Je peux reconnaître la différence entre un message inclusif et un message exclusif.

• Je peux expliquer et appliquer des stratégies linguistiques inclusives en français (par exemple, noms épicènes, formulations neutres, pluriels inclusifs).

• Je peux utiliser un vocabulaire respectueux et approprié lié à l’identité et à l’accessibilité.

• Je peux annoter un texte pour identifier les choix inclusifs et proposer une amélioration.

• Je peux collaborer avec mon groupe pour créer ou améliorer une publicité en français inclusif.

• Je peux donner deux compliments et une suggestion constructive à un autre groupe de manière respectueuse.

Curriculum Expectations:

• Speaking

  • B1.2 Producing Oral Communications: produce prepared and spontaneous communications in French containing information, ideas, and opinions about a variety of topics, including literary and other challenging topics

  • B1.3 Speaking with Fluency: speak with a smooth pace, appropriate intonation, and accuracy in communications in French (prepared and spontaneous) about a variety of topics, including literary topics

  • B1.4 Creating Media Texts: create oral media texts in French on a variety of topics, using forms, conventions, and techniques appropriate to the purpose and audience

• Writing

  • D1.2 Writing in a Variety of Forms: write a variety of French texts to convey information, ideas, and opinions about a variety of topics, including literary and other challenging topics, applying their knowledge of the structural and stylistic elements of each form

  • D1.3 Creating Media Texts: create media texts in French on a variety of topics, using forms, conventions, and techniques appropriate to the purpose and audience

Minds-on:

• Play two 45–60 second audio clips of two short advertisements, one that uses exclusive language and one revised to be inclusive. 

• Ask students to vote on which audio clip made them feel more included/welcomed and why

Action

• Explanation of inclusive language techniques in French (with slideshow):

  • Provide examples of gender-inclusive strategies (use of epicene nouns, neutral plurals, use of « elles/ils·elles » notation only for written forms where appropriate, or rephrasing to avoid gendered pronouns).

  • Show respectful identity vocabulary and terms to avoid

  • Demonstrate simple accessibility strategies (short sentences, bulleted instructions, offer contact for accommodations).

• Modelling: Teacher projects a sample announcement and walks through revisions aloud, justifying each inclusive choice

• Students will annotate a printed exemplar, marking inclusive choices and suggesting one additional improvement.

Consolidation:

• Students present their advertisements and give two compliments and one suggestion to each group