Social factors that could cause corporate breaches
Information type (PHI, PCI, PII)
Industry
Company Size
Stock Price at and prior to the breach
Quarterly earnings
Brand ranking, year over year?
Customers/stores (retail)?
Social media footprint/usage (users, posts, etc.)
-Facebook
-Youtube
-Whatsapp (y/n)
-Messenger
-Wechat (y/n)
-Instagram
-Twitter
-Reddit
-LinkedIn
-Pinterest
Major stories within 12-24 months of breach (social media gaffes, litigation issues, protests, sex scandals, political, environmental/animal rights, etc.)