Social factors that could cause corporate breaches
- Information type (PHI, PCI, PII)
- Industry
- Company Size
- Stock Price at and prior to the breach
- Quarterly earnings
- Brand ranking, year over year?
- Customers/stores (retail)?
- Social media footprint/usage (users, posts, etc.)
-Youtube
-Whatsapp (y/n)
-Messenger
-Wechat (y/n)
- Major stories within 12-24 months of breach (social media gaffes, litigation issues, protests, sex scandals, political, environmental/animal rights, etc.)