Industrial Eyes

There seems to be two main types of attitudes that those in the wine industry have regarding normative environmental questioning. Some people recognize the general environmental problem as something that needs to be addressed in a way. These people operate on two different spectrum that run parallel with each other. The first spectrum is a line concerning the severity of these environmental problems. Some managers and owners of wineries feel that environmental considerations are not very important, while others may feel that there are serious questions being asked about the natural world, and they need to be taken into consideration within business modeling. The other spectrum that is tied to this one is the spectrum regarding industrial value of money. Putting it simply, some owners seek to make more money than others. Interestingly, while these two spectrum are separate from each other, they tend to be intimately connected in many ways. For example, many owners of vineyards are retired millionaires who may not be so money hungry anymore. Instead, they may find value in investing in the environment. Others who are more money hungry may apply an inverse relationship between these two spectrum. While there are some owners who recognize environmental impact, there are also others that either ignore the question or see it as having no relevance to their agenda. Perhaps with more public outcry, they can start to see some of the problems more clearly.