Let’s dig out those KPIs and how to analyse and calculate them!
This metric helps in identifying the specific cost invested on each lead earned. Therefore, it’s likely to comprehend how much money you spend from the specified budget to get a new contact.
The main of this KPI is to evaluate and monitor whether the amount invested is well aligned with the efforts applied to get the lead.
It’s essential to assess the time and income applied to the strategy in a specific period.
Cost per conversion
This metric plays a vital role, as it helps to measure the quality of mid-funnel media strategies. The more conversion you find the better you are doing
.
Additionally, when implementing Customer Relationship Management (CRM), or social media marketing packages you must ensure you check the number of leads you have gathered in the period. After that, considering the same time, monitor the number of conversions it gathered.
Then go to the evaluation of cost and efforts applied to attain the conversions.
It’s integral to have the specific data of the monthly expenses on a particular lead and the number of conversions to find out how much every new customer cost.
Important but easy metric, this KPI helps you find out the monthly traffic volume on your website.
You can easily get this data from Google Analytics, considering:
visitors your pages get;
visitors reaching the product categories;
visitors by price filters;
visitors in landing pages;
visitors reading the blog
Average page time
Average time on the page can be considered as another KPI of your digital marketing strategies. This is one of the ranking features that Google’s algorithms contemplate. If the visitors don’t spend much time on the page, Google understands as if the page is don’t offer the information the reader is looking for.
One of the easiest KPIs that helps you envision the volume of visitors the website gets from a regular Google search.
This traffic source won’t cost you anything and is known as an outcome of a good job adapting to the SEO limits that Google involves.
Even this metric is accessible on Analytics too.
Digital Marketing KPIs are vital in movement monitoring and strategy classification. Without them, it’s not possible to track the outcomes of funds and efforts, which puts the brand’s marketing strategies at risk.
To ensure you are implementing the right strategy, it’s important to understand the different types of media accessible and how they are useful. Get in touch with us to know more about digital marketing solutions.