Logos represent any brand's essence and must be simple and, at the same time, convey the message of what it stands for the brand.
However, there have been many myths and misconceptions about the designing part of the logo. In this article, we will debunk a few myths around the same.
Debunking the Myths around the design of Logos
#1. Logos are the reflection of the working of the Company: The truth is far from this. It's a pure myth. Logos should reflect the ethos and values of the company but not always what it does as a brand. Look at the brand of Apple and Starbucks; can anyone guess what they do merely by looking at the logos of those companies. Definitely NO. Hence, it's a myth that logos are the working reflection of the brand.
#2. Making use of signs and symbols: Not always the case. Look at the Logos of Google and Microsoft; they are far from symbols as the chosen logos. Logos play a vital role; if you need expert solutions, get in touch with a quality Logo Design Agency.
#3. Following The Traditional Industry style: Looking at the traditional logos of the real estate sector, which primarily includes houses, trees, or hills, definitely points out the direction of Logo design agencies running out of creativity. Innovation is the key factor in breaking the monotony and hence not always following the standard rules of the industry.
#4. Everlasting and timeless Logos: It's a myth that a logo should be for eternity. So many well-established brands like Uber, Nike, and IBM have changed their logos depending on their needs to attract larger audiences.
#5. A logo is the least important aspect of branding: Which is not at all true; having a catchy and inspiring Logo can be instrumental in establishing a brand value. Enough money should be invested in designing a logo. The problem of creating a good logo can be resolved by approaching a creative UI Design Agency.
#6. The fever of Perfection: The very idea of Perfection is detrimental to success in any field. The same goes here. It's a myth to have a perfect logo before starting your marketing of the brand.
#7. A great business logo can take the brand to soar heights of success: Another myth to be debunked immediately. A good logo design is necessary and an important aspect of the company; however, it is far from the truth that it can lead you to the heights of success.
#8. Pulling in customers solely based on the design of the logo: Almost impossible and not at all a strategic approach to thinking that you can pull in more and more customers solely based on having a great logo on your side.
#9. Customers will love the brand if you have a great Logo: You can attract the customer based on the aesthetics of the brand logo but making them your loyal customers goes way beyond just having a good logo.
#10. Designing Logo is Cup-cake: Logo designing takes patience and understanding. Not everyone can do that with ease and perfection. You always have the available option to approach the right and trusted Graphic Design Services Company to get a creative logo designed for your brand.
These are some of the myths of logo design to be aware of. Designing the Logo, proper marketing, and creating an appealing website for the brand go a long way in establishing a firm footing for the brand in the market.
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