Pay-Per-Click (PPC) is one of the digital advertising methods where users pay an amount to get the website on the search engine result page (SERP) when someone types in specific keywords or related phrases to the search engine.
The SERP then displays the ads they create, which takes visitors to the site. When done right, PPC can help in generating a good dose of organic leads and enhance a massive ROI.
How does PPC work?
Pay-per-click, PPC, is a paid advertising method that comes under the broad aspect of search engine marketing (SEM). With PPC, the advertiser pays when people network with their ad through clicks.
Let's dig more about the different elements of a PPC campaign, ranging from comprehensive to the more precise.
Search Engine Marketing (SEM)
The main objective of digital advertising is to rank a specific set of keywords, which can be done in various ways. Search Engine Marketing (SEM) refers to digital marketing (whether paid or unpaid) enabled on a search engine, such as Google, Yahoo, or Bing.
SEM is a canopy that includes paid advertising and search engine optimization, considering ranking for keywords. Although it's important to consider that not all PPC occurs on search engines — social media has PPC ads, too, Facebook Ads.
Cost-per-click (CPC)
Cost-per-click is a fee that an advertiser pays for each click on the ad. It acts as an offer in a vendue that controls where the ad will be placed. This is obvious that a higher bid equates to better ad placement.
It is recommended to set the CPC at the maximum price you are willing to pay per click on your ad. The following formula determines the amount paid:
Ad Rank
This is worth determining an ad's position on a search engine results page.
Quality Score
This score is something that search engines give to the published ad based on the clickthrough rate (CTR) — measured by the average CTR of ads— the significance of keywords, the quality of the landing page, and the previous performance on the SERP.
Maximum Bid
Maximum Bid is the determined amount users pay per click on the ad.
The PPC Services Company can help you set your CPC to the manual, where you decide the maximum amount to bid. One of these enhanced options includes bid strategies that routinely regulate bids based on clicks or conversions.
Cost per Mille (CPM)
This is the cost per one thousand impressions. It's usually used for paid social and display ads.
Now that we have spoken about essential elements of PPC basics, it's time to switch to the question- Where to advertise?
Here is a non- in-depth list of some of the top platforms most PPC Management Service providers employ!
Google Ads (formerly known as AdWords)
Bing Ads
Facebook Ads
AdRoll
RevContent
With that explanation out of the way, now let's look at some benefits of PPC ads.
1. PPC ads are cost-effective.
2. PPC is one of the most effective mediums.
3. PPC ads can be easily monitored and tracked.
4. PPC ads let users target the leads.
5. Algorithm changes have no (or little) effect on PPC ads.
6. PPC ads help users to rank even with low domain ratings.
7. Data from PPC ads can enhance the SEO strategy.
Final Words
Whether you are a newbie in digital marketing or have been around for decades, avail the Best Search Engine Optimization Services, and PPC can be one of your most effortless ways to rank well in the SERPs.
Source URL: https://www.apsense.com/article/an-ultimate-guide-on-ppc-payperclick.html