SEBLAK BAPAK HARDCORE 

Creative Director

Mr. Hardcore's Seblak is an instant snack product that delivers an extreme spicy experience with a bold and playful character. The product visual features contrasting yellow-red packaging, combined with an illustration of the iconic character "Mr. Hardcore" as a representation of the explosive and unforgettable spicy sensation.

In this project, the creative process focused on strengthening brand identity through dramatic product photography. Low-key lighting, a dark background, and ready-to-eat chili and seblak elements are used to highlight the texture, flavor, and "hardcore" impression of the product. The visual composition is designed to balance the packaging as the primary focus with the presentation of seblak as a representation of the consumption experience.