Behavioural Science Centre

The Behavioural Science Centre is based in the Economics Division of Stirling Management School and integrates approaches from Economics and Psychology to better understand connections between economic, psychological, and health outcomes and their determinants. We are the only specialist centre within Scotland and one of few in Europe. We are an interdisciplinary group with members coming from a range of backgrounds with expertise in Economics, Psychology, Management, Philosophy and Public Health. This blog provides up to date information about what's going on at the Centre.


In "How to use behavioural economics to help you save more smartly" published in The Telegraph, Dr. Conny Wollbrant suggests simple tactics to develop good savings habits.


Dr. Seda Erdem speaks at the World Social Marketing Conference in Edinburgh

Study with us

Our pioneering programmes provide you with the core theory and methods of behavioural science and teaches you to apply these to business and policy-relevant issues and critical problems in the business world.

Main instructors on the MSc programmes from left to right: Simon McCabe, Till Stowasser, David Comerford, Craig Anderson, Seda Erdem and Conny Wollbrant