Organized and Methodical: Work in teams, and follow simple, repeatable processes.
Accountable and Consistent: Make, track, and meet appropriate commitments, at a steady pace.
Professional, Polite, and Patient Persistence (the 4 Ps)
These things work for all types of grasstops outreach, not just business.
A good place to begin: a one-page, four step guide to a successful meeting with a local business leader, following the ICE-T method.
Recruit (or join other) team members; hold a kickoff meeting; decide on what roles team members will play; agree on plans for recurring meetings and keeping track of commitments. Meet on a regular basis to strategize, celebrate successes and remove obstacles.
List your prospective businesses (influencers); prioritize based on their Accessibility, Likelihood of taking action, and Impact on our goals. For high priority clients, assign a team Delegate to "own" the relationship and ensure we research and write a profile for that client
Get contact information for prospects; prepare your meeting request content and channel; make (and update) your meeting request; rinse, repeat, recalibrate.
Plan and conduct your first meeting; grow the relationship with regular communications and support; leverage your relationships to expand your impact; mobilize your network for the big votes.
Any questions please email us at: info@businessclimateleaders.org