Baseline Canine
Effective date: October 5, 2026
Last updated: October 5, 2026
This Privacy Policy explains how Baseline Canine Group ("we", "us", "our") collects, uses, shares and protects your information when you use the Baseline Canine mobile application (the "App"). By using the App, you agree to this policy.
a) Information you provide
Account information: your name, email address and password, or the profile details provided by Google or Apple if you sign in with them.
Profile information: profile photo, and for professionals, bio, specialty, certifications, organization name, service area, location and availability.
Dog information: your dog's name, breed, age, microchip ID, health and behavior details, and your answers to questionnaires and assessments.
Videos and photos: training footage and media you choose to upload from your device.
Messages: chat messages exchanged between you and your connected professional.
Session information: bookings, schedules, notes, ratings and cancellation reasons.
Support communications: anything you send us when you contact us.
b) Information collected automatically
Device information: device model, operating system, app version, language and time zone.
Usage information: learning content progress, video watch progress, quiz attempts and in-app activity.
Push notification tokens, so we can send you reminders and updates.
Network status, so the App can tell you when you are offline.
c) Device permissions
The App asks for the following permissions. Each is optional, but some features won't work without it.
Camera and microphone: to join live video sessions with your professional.
Photo library / media access: to select and upload training videos and photos.
Notifications: to send session reminders, messages and updates.
Bluetooth (Android): to support audio devices during video sessions.
We do not track your precise location in the background.
We use your information to:
create and manage your account and authenticate you;
connect dog owners with professionals and facilitate sessions, chat and video calls;
generate dog assessments, scores, progress reports and recommendations;
store and display the videos and data you upload;
send notifications, reminders and service messages;
provide educational content and track your learning progress;
maintain security, prevent fraud and abuse, and fix bugs;
improve and develop the App; and
comply with legal obligations.
We do not sell your personal information.
We share information only in these cases:
With your connected professional (or owner): dog details, assessments, videos, messages and session information, as needed for the service.
Service providers who process data on our behalf:
Google Firebase (authentication, database, file storage, push notifications)
Google Sign-In and Sign in with Apple (login)
Agora (real-time video and audio sessions)
Google Cloud (hosting)
These providers may only use your data to provide services to us.
Legal reasons: to comply with law, respond to lawful requests, or protect the rights, safety and security of our users or the public.
Business transfers: in connection with a merger, acquisition or sale of assets, with notice to you.
We keep your information while your account is active and as long as needed to provide the service. When you request account deletion, we delete or anonymize your personal data within 30 days. We may keep limited information where required by law or for legitimate security and fraud-prevention purposes.
We use industry-standard safeguards, including encryption in transit (HTTPS/TLS), encrypted on-device storage for sensitive tokens, and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Depending on where you live, you may have the right to:
access, correct or update your information;
delete your account and associated data;
withdraw consent, for example by turning off camera, microphone, photo or notification permissions in your device settings;
request a copy of your data; and
object to or restrict certain processing.
To exercise these rights, email contact@baselinecaninegroup.com. We'll respond within a reasonable time and as required by applicable law.
You can request deletion of your account and data at any time by emailing contact@baselinecaninegroup.com from your registered email address with the subject "Delete my account". Deleting your account removes your profile, dog records, uploaded videos, messages and associated data, subject to Section 4.
The App is not directed to children under 13 (or under 16 in the EEA/UK), and we do not knowingly collect their personal information. If you believe a child has given us personal information, contact us and we will delete it.
Your information may be processed and stored in countries other than your own, including the United States, where data protection laws may differ. We take steps to ensure appropriate safeguards are in place.
The App uses third-party services with their own privacy policies:
Google / Firebase: https://policies.google.com/privacy
We may update this policy from time to time. We will post the new version in the App or on our website and update the "Last updated" date. For material changes we will notify you in the App or by email.
Baseline Canine Group
Email: contact@baselinecaninegroup.com