Project: Chocolate Firm Simulation by Edumundo

For this assignment, our team was involved in the Chocolate Firm simulation game, and our company name was “Kokolet.” I was responsible for handling the Sales, Advertising, and Marketing aspects of the business.

• Analyzed market reports and consumer feedback to guide branding and pricing decisions as Sales, Advertising, and Marketing Manager.

• Led strategy that increased market share and brand visibility, earning the Top Performance Award and Certificate of Excellence

MY ROLE IN THE CHOCOLATE FIRM SIMULATION – EDUMUNDO (AS SALES & MARKETING MANAGER)

As the Sales and Marketing Manager in the Edumundo Chocolate Firm simulation, I was responsible for crafting and executing our Integrated Marketing Communication (IMC) strategies to grow brand awareness, drive product demand, and ensure our market positioning matched consumer expectations.

Throughout the simulation, I worked closely with a cross-functional team that included:

• The CEO – to align marketing goals with overall business strategy

• The Financial Manager – to allocate marketing budgets wisely and track ROI

• The Operations and Logistics Managers – to ensure our promotional pushes were supported by adequate supply and inventory levels

We used real-time data from the simulation dashboard to adjust our campaigns, promotions, and retail relationships. One of my key initiatives was leading the shopkeeper-focused promotion strategy, which significantly increased product placement, brand loyalty, and consumer visibility. We also prioritized seasonal campaigns, especially leading into Q4, when we observed holiday-related spikes in demand.

Project Outcome

Despite challenges with profit margins and holding costs, our team saw remarkable growth in several KPIs:

• 936% increase in product demand

• Top-tier product quality scores (9–10/10)

• Improved market share across core product lines (tablets, bars, and seasonal products)

• Enhanced communication and decision-making processes within our team

This project was not just a marketing exercise—it was a hands-on leadership and collaboration experience. It challenged me to balance creativity with analytics, and to communicate consistently with multiple departments to ensure our messaging aligned with production and financial realities.