Hi, I’m Ayo, an emerging marketing professional and recent graduate of the Business Administration Marketing program at RRC Polytech. I’m excited to begin my career in the fast paced and ever evolving marketing industry.
Through my studies and hands on experience, I have built a strong foundation in strategic planning, digital marketing, brand development, and campaign execution. I actively work with CRM systems and marketing tools, particularly Odoo ERP, where I support customer relationship management, marketing automation, email marketing, social media marketing, event planning, and sales pipeline coordination.
What truly fuels my passion is the creative energy behind event marketing and content creation, where ideas turn into real experiences and meaningful connections are built between people and brands. I enjoy bringing structure to creative ideas by combining strategy, data, and execution to deliver marketing initiatives that are both engaging and measurable.
As I step into the industry, I am eager to contribute fresh ideas, collaborate with passionate teams, and continue growing through hands on experience while supporting marketing strategy, digital campaigns, and integrated marketing operations.
Experience
Sales and Marketing Specialist September 2025 Present
Cerial Projects Services Winnipeg, Manitoba
· Planned and executed integrated marketing and communications initiatives across email newsletters, website content, landing pages, and social platforms to support audience growth, engagement, and program participation.
· Prepared and edited written materials including newsletters, marketing briefs, web copy, and client communications, ensuring clarity, consistency, and alignment with brand standards.
· Designed and launched the organization’s first B2B newsletter, overseeing content structure, layout, visual assets, and messaging to strengthen credibility and ongoing stakeholder communication.
· Managed email marketing systems and audience databases, conducting performance analysis that improved open rates by 67% and click through engagement by 42% using Odoo ERP.
· Conducted qualitative and quantitative analysis of campaign performance to inform content refinement, reporting, and future communications planning.
· Consulted with clients after implementation to provide ongoing communication support, translating complex solutions into clear written materials, presentations, and sales enablement content.
Freelance Videographer & Content Creator September 2023 – Present
Remote Winnipeg, Manitoba
· Produced 100 plus marketing and storytelling videos to support brand awareness, promotional campaigns, and community engagement across digital platforms.
· Managed the full content production process from concept development and scripting through filming, editing, and final delivery, ensuring consistency with brand messaging and communication objectives.
· Applied performance analytics and audience insights to refine content strategy, improve engagement metrics, and guide ongoing communications planning.
· Collaborated with cross functional teams to ensure video content aligned with broader marketing campaigns, written materials, and brand standards.
· Utilized professional video editing tools including Adobe Premiere Pro and CapCut to deliver high quality, on brand visual communications on schedule.
Additional Relevant Experience
Founder & Content Strategist March 2025 – Present
MaplesTime Winnipeg, Manitoba
· Built and maintained a news blog and website content management system, ensuring timely updates, accessibility, and consistent content delivery that supported audience growth.
· Designed digital graphics and promotional assets using Photoshop and Illustrator, strengthening visual branding and improving content appeal across web and social platforms.
· Converted design assets into clean, responsive HTML and CSS, improving site usability, load performance, and mobile experience.
· Executed SEO focused content strategies and paid social campaigns, increasing website traffic, readership growth, and audience engagement.
· Designed print and digital marketing collateral including posters, promotional visuals, and campaign assets, supporting audience engagement, brand storytelling, and community focused initiatives.
Sales & Marketing Volunteer January 2025 – August 2025
BrainLeads Entertainment Winnipeg, Manitoba
· Conducted qualitative and quantitative audience research to inform promotional planning, contributing to a 28% increase in attendance demand and expanded community reach.
· Supported sales and outreach initiatives through coordinated digital communications and audience follow up, contributing to over 3,000 ticket purchases across campaigns.
· Assisted in the preparation and review of printed communications materials including programs, maps, passes, and promotional collateral to ensure clarity and brand consistency.
· Managed customer contact databases and coordinated pre and post campaign communications, improving audience retention and repeat engagement by 12%.
· Represented the organization on site and through direct outreach, engaging audiences to communicate value propositions, answer inquiries, and support sales and brand awareness.
· Collaborated closely with volunteers, partners, and participants to deliver consistent messaging, strengthen brand experience, and support positive stakeholder relationships.
Education
Advanced Diploma in International Business (Marketing Major) August 2024 – October 202
RRC Polytechnic Winnipeg, Manitoba
· Completed coursework in marketing strategy, market research, communications, Business Law, Organizational Behavior, Business Strategy, Client Relationships and project management.
· Upheld buyer personas, conducted market segmentation, and identified target markets using real-world case studies.
· Designed a comprehensive marketing plan utilizing Strategic Marketing Analysis Tables
Academic Projects
Project: Chocolate Firm Simulation by Edumundo January 2025 – March 2025
RRC Polytechnic Winnipeg, Manitoba
· Analyzed market performance data, consumer insights, and branding metrics to guide marketing and pricing strategies.
· Led creative and promotional decisions as Marketing Manager resulting in increased market share and brand visibility.
· Earned Top Performance Award and Certificate of Excellence for campaign execution and reporting.
Additional Training
· Inbound and Social Media Marketing (HubSpot).
· Email Marketing (HubSpot).
· Sales Foundations Professional Certificate.
· Sales Management Certification (HubSpot)
· Developing a Competitive Strategy (LinkedIn)
· SEO (HubSpot)