This course explores the intersection between marketing, branding, and artificial intelligence. Participants will gain a clear understanding of how AI tools are reshaping marketing practices — from automating campaigns to personalizing customer experiences. It’s perfect for modern marketers who want to stay ahead of the curve in an AI-driven world.

🎯 Objectives:

• Learn the foundations of marketing and branding

• Understand how AI can support data-driven marketing

• Explore key AI tools for content creation, automation, and analysis

• Develop a personal or business brand using strategic messaging

• Apply AI to increase engagement, efficiency, and creativity in campaigns

👥 Who is it for?
Aspiring marketers, entrepreneurs, social media managers, and digital enthusiasts.
No prior AI experience required — just basic marketing understanding.

📚 Topics Covered:

• What is Marketing & Digital Marketing?

• Branding fundamentals: identity, trust, visual presence

• Overview of AI in Marketing

• AI Tools: for design, automation, and audience analysis

• Benefits of AI: efficiency, cost-saving, personalization

• Using AI to build strong digital branding

🖥️ Format & Tools:

• Interactive slides + hands-on examples

• Live Meet sessions with Q&A

• Certificate available upon completion

🕒 Duration:
(2 hours & 30 min /day) – total 5 hours

💰 Price:
6,000 DA (30% deposit required)

📍 Location: Online 

 Language: English