This training provides a deep dive into the psychological mechanisms that drive consumer behavior in both B2C (Business-to-Consumer) and B2B (Business-to-Business) markets. It is designed for marketers, entrepreneurs, and business professionals who want to understand how emotions, logic, trust, and strategy influence buying decisions — and how to leverage them to build successful marketing campaigns.
🎯 Objectives:
Understand key psychological principles in consumer decision-making.
Differentiate between B2B and B2C buyer journeys.
Learn how to adapt your marketing approach to match customer motivations.
Analyze emotional vs. rational triggers in purchase behavior.
Improve targeting, communication, and conversion using psychology-based strategies.
👥 Who is it for?
This course is ideal for marketing students, entrepreneurs, content creators, salespeople, and brand strategists. No prior background in psychology is required — just curiosity and the desire to understand human behavior in the business world.
📚 Topics Covered:
Introduction to consumer psychology
B2C decision process (problem recognition → post-purchase)
B2C psychological triggers: emotions, social proof, brand trust
B2B buyer’s journey and logic-based decisions
B2B psychological factors: ROI, stakeholder influence, relationship-building
Comparison between B2B and B2C strategies
🖥️ Format & Tools:
Live sessions via Zoom or Google Meet
Interactive slides, case studies & final quiz
Certification included upon successful completion
🕒 Duration:
3h30min hours
Flexible scheduling available
💰 Price:
5,000 DA – with 30% deposit required to reserve
📍 Location: Online
Language: French - English