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NAIS ICE CREAM ENTERPRISE
NAIS ICE CREAM ENTERPRISE
No 26 Jalan College Height 1, Taman College Height, 70400 Sikamat, Seremban, Negeri Sembilan.
Finalize The Idea-Justify The Decision
Finalize The Idea-Justify The Decision
AVA&CO Consultancy has come up with some ideas for NAIS Ice Cream (NAIS) after having meetings and discussions. The most important part for NAIS Ice Cream to expand their business is through marketing (advertising).
1. They need to know their audience.
1. They need to know their audience.
Before they launch a new ice cream flavor or expand their business, NAIS need to spend time doing competitor and market research.
2. Build strong customer relationships.
2. Build strong customer relationships.
NAIS need to treat their unhappy customers well and treat their happy customers like a best friend. By building a relationship with happy customers, this can turn them into loyal customers.
3. NAIS have to be active everywhere.
3. NAIS have to be active everywhere.
They need to be on several platforms. They need to be active on those platforms. However, when people visit NAIS social media, it should be active.
4. Monetize contests and giveaways.
4. Monetize contests and giveaways.
Contests are usually overlooked as a source of revenue for a platform. Regular contests can be a good way to increase their revenue per user. Hosting contests and giveaways is also a great way to grow their customer list. After a certain contest ends, they will be be able to continue marketing to the people on their Instagram who happily subscribed in hope that they would win a prize.
Idea Development
Idea Development
New way of thinking:-
After analyse, we planned to design QR code for Facebook account of NAIS Ice Cream
The QR code will direct the customers to Facebook page an they don’t face difficulty to find for the account.
Market Research:-
From the reviews and feedback in social media and from Google, Seremban people prefer fruit flavor ice creams.
Allow us to know that customers prefer ice cream in tubs which is attractive (design)
Go Online:-
Enable us to attract more customers and get feedback instantly from them.
Promote NAIS Ice Cream, increasing the branding all over the area.
Brainstorm:-
We list down many solutions and choose the best one to reach customers
QR code for NAIS Ice Cream Facebook page
Product packaging design which make them outstanding
Simulation Test (Market/Product Testing)
Simulation Test (Market/Product Testing)
POPBL 5 Simulation test.pdfCosting-Impact Analysis
Costing-Impact Analysis
Ava & Co Consultants provide cost-benefits analysis for our client, NAIS Ice Cream Enterprise to help them determine their expenses that related to the services that we provided. The services that we provided is creating a new design for NAIS Ice Cream’s packaging. By doing Cost- Benefit Analysis (CBA), Ava & Co Consultants can develop, implement and analyse the efficiency of the new packaging towards NAIS Ice Cream business. Furthermore, the client can control their costs. From CBA, we will know whether NAIS Ice Cream should proceed the services of creating new packaging or not.
Minute of Meeting
Minute of Meeting
IMG_0497.mp4Date: 1 July 2020
Time: 3pm - 4.30pm
Venue: Zoom Meeting
Attendees:
1. Divya A/P Manimaran (60657)
2. Prema Latha A/P Kothan Dabani (62357)
3. Syifa’ Ul Husna binti Syamsyul Anwar (62703)
4. Navalan Nandan (61715)
5. Balqis Aqilah binti Mohammad Yazid (60386)
6. Ros Shafikah Binti Abdul Mutalib (64131)
7. Nur Dalilah Binti Johari (61964)
8. Nik Noor Najiihah bt Md Ibrahim (61762)
Secretary: Syifa’ Ul Husna binti Syamsyul Anwar (62703)
AVA & CO 5TH MEETING (POPBL5).pdfGallery of the day
Gallery of the day
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