7-Eleven (7E) Kota Samarahan

Proposed by: Ros Shafikah Binti Abdul Mutalib (64131)

Address: 7-Eleven@Uptown Kota Samarahan. No. 17 (GF), Desa Ilmu Commercial Centre, 94300 Kota Samarahan, Sarawak

SSM number registered: 1058531-W

Email: marketing@7eleven.com.my

Number of workers in the company: 3 workers

Capital needed to establish this company: RM250, 000

Number of customers (per month/year): estimated around 90,000 customers per year

Establishment date: 3^rd March 2017

7 –Eleven Malaysia is the single fastest growing grocery store joint with even more than

2,240 stores around the world, able to serve more than 900,000 shoppers every day. 7-Eleven

Malaysia Sdn. Bhd is the subsidiary of 7-Eleven Malaysia Holdings Berhad through is the

owner and operator of stores of 7-Eleven in Malaysia. Introduced on 4 June 1984, 7-Eleven

Malaysia has established its reputation on the grocery scene which has been a notable landmark

for almost 28 years. 7 –Eleven outlets can be spotted throughout booming commercial centers

to serene suburban housing complexes across Malaysia, from gas stations and LRT stations to

shopping centers and healthcare providers. Becoming the great neighborhood convenience

store, community building is now at the core of the 7-Eleven corporate social responsibility

frameworks. A part from that the first 7-Eleven store in Malaysia opened on 9 October 1984 in

Jalan Bukit Bintang, Kuala Lumpur and it is still in operation today.

1. Competition

• A lot of nearby local convenient stores and mall (Summer Mall & Aiman Mall)

2. Congestion road

• Not much parking space

• Small road

3. Product Arrangement

AVA & Co Consultancy Firm did not choose 7- Eleven Kota Samarahan due to certain unavoidable factors in which our companies unable to reach the manager of 7-Eleven Kota Samarahan after a few attempts were made through phone call. Besides that, our representatives trying to reach the manager of 7-Eleven Kota Samarahan by visiting the shop unfortunately pandemic of Covid-19 hits Malaysia so our representatives cannot pay a visit because of restriction movement order by the government.