I made this concept demo in order to show the possibilities but also the dangers of creating the AR Cloud. As creators we have to be mindful of the content we make as it will deeply impact the future development of our society.

This demo was developed in Unity3D. Thanks to the Immersal SDK I was able to anchor 2D and 3D content to important buildings of Valencia's city center.

I made this project as an example of how immersive technologies as holography can revolutionize the sector of retail. Brands like Nike or Adidas could apply this solution to showcase their products in an immersive and engaging way.