Client: Starfleet Yachts (Luxury Events & Charters)

Primary Tools: Zoho CRM, Automated Email Sequences, Deal Pipelines

The Challenge: Manual Lead Decay 

Starfleet Yachts manages high-touch event and charter inquiries, from weddings to corporate galas. While demand was strong, lead handling relied heavily on manual follow-ups. Some inquiries stalled after proposals were sent, VIP requests didn’t always receive timely responses, and the team lacked clear visibility into where deals were dropping off. The result was missed opportunities, inconsistent follow-up across planners, and limited insight into why certain bookings weren’t converting.

The Architecture: A Logic-Driven Workflow 

started by mapping the full inquiry journey — from the moment a guest submitted a form through booking and onboarding. The goal was simple: make sure every inquiry had a clear path and nothing fell through the cracks.

Leads were automatically converted into Contacts and Deals, ensuring that inquiry details, preferences, and communication history stayed attached as the relationship progressed. This created a consistent record the team could rely on without manual data entry.

Execution: Visual Pipelines & Follow-Up Structure 

To improve day-to-day usability, I organized the sales process into a stage-based pipeline that reflected how the team actually worked.

Pipeline visibility
Charters were grouped by category (Private Events, Corporate Bookings, Social Cruises), allowing leadership to quickly see where revenue was sitting at each stage.

Forecast clarity
Each stage included probability-weighted revenue, giving the team a more accurate view of expected bookings without complicated reporting.

Follow-up accountability
Automated reminders flagged untouched inquiries so planners could respond quickly, especially for high-value or time-sensitive requests.

Individual Lead Intelligence & Task Management

Each planner had a single view of their open tasks, email history, and past interactions with a guest. This made it easy to reference details like vessel preferences or prior questions, helping communications feel informed as well as personal rather than automated.

Measurable Impact

Revenue recovery: Re-engaged stalled inquiries and recovered $32,000 through an automated abandoned-proposal follow-up

Faster response times: Reduced lead-to-first-touch time by 60% with automated task assignment

Higher conversion: Increased inquiry-to-booking conversion by 14% using behavior-based follow-ups

Better decision-making: Monthly reports on lost reasons and proposal outcomes helped marketing adjust messaging and offers

By restructuring Starfleet’s CRM around clear lifecycle stages and reliable follow-ups, email and CRM became a dependable part of the sales process instead of an afterthought. The system supported the team’s white-glove service style while giving leadership the visibility they needed to grow bookings more predictably.

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This project reflects how I approach CRM and email systems in high-touch, service-driven environments. By structuring lead stages, follow-ups, and visibility into a single workflow, the team could stay responsive without relying on memory or manual tracking. My goal with work like this is to make email and CRM feel dependable — not intrusive — so teams can focus on delivering great guest experiences while the system quietly supports consistency, accountability, and growth. Let’s connect on LinkedIn to discuss how we can optimize your MarTech stack and lifecycle operations to support your team's next stage of scale.