I build organized, automated email and CRM systems that help teams follow up consistently, personalize communication, and improve retention without adding complexity. I approach email marketing as an integrated system ensuring every message fits into a clear, scalable lifecycle. My work focuses on enterprise automation, clean data architecture, and maintainable workflows across direct-to-consumer e-commerce, multi-brand hardware ecosystems, subscription services, and event-driven organizations.  

Systems Architecture & Data Flow: Manage CRM structures, CDP event payloads (Segment/mParticle), and identity resolution to maintain a unified profile. Automated Lifecycle Journeys: Design multi-channel flows in Braze (Canvas Flow)—including welcome, cart recovery, software onboarding, and win-back series. Campaign Execution & QA: Own full production: Liquid dynamic content, light HTML/CSS development, and rendering QA across desktop and mobile.. Deliverability & List Health: Manage SPF, DKIM, DMARC protocols, list hygiene, and IP reputation to maintain primary inbox placement. Analytics & Attribution: Deploy A/B testing and attribution reporting to link email, SMS, and in-app messaging directly to revenue lift and repeat purchase rates.