I build organized, automated email and CRM systems that help teams follow up consistently, personalize communication, and improve retention without adding complexity. I approach email marketing as a system, not just a set of campaigns, making sure each message fits into a clear lifecycle. My work focuses on practical automation, clean data, and workflows teams can actually maintain across retail, nonprofit, services and event-driven, and tech-based organizations. What I Own - 

Systems Architecture & Data Flow: Manage CRM data structure and tagging logic. Integrate third-party tools via Zapier to sync offline behavior for a Single Source of Truth. Automated Lifecycle Journeys: Design end-to-end automated flows (Welcome series, Birthday rewards, and Re-engagement) to drive revenue consistency. Campaign Execution & QA: Own the full production cycle: HTML/CSS development, responsive design, and rigorous Litmus testing for flawless deployment. Deliverability & List Health: Execute technical list hygiene, bounce management, and sender reputation monitoring to optimize inbox placement. Analytics & Attribution: Deliver performance reporting, closed-loop attribution, linking email engagement directly to revenue and physical visits.